Strategies for Converting and Retaining Customers Online(으)로 돌아가기
캘리포니아 대학교 어바인 캠퍼스의 Strategies for Converting and Retaining Customers Online 학습자 리뷰 및 피드백
40개의 평가
강좌 소개
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
Our learning goals for this course are to:
- Explore how to leverage keywords and search engine marketing in your ad campaigns
- Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals
- Analyze a landing page and identify successful and unsuccessful elements
- Recognize how to apply calls-to-action to increase customer conversion
- Identify tactics of customer conversion and retention to add to your digital marketing plan
최상위 리뷰
필터링 기준:
Strategies for Converting and Retaining Customers Online의 4개 리뷰 중 1~4
교육 기관: Elizabeth N C
•2021년 3월 2일
key points are missing in practice and I delve into each topic and add a case study that resembles a real case.
교육 기관: Mohammad M
•2021년 8월 27일
This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.
교육 기관: Eduardo .
•2021년 9월 21일
Great Course
교육 기관: Mapula S M
•2021년 3월 30일
So far the content has been easy to follow and interesting for beginners. I am happy with the course work.
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