About this Course
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다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 22시간 필요

권장: 4 weeks, 4-5 hours/week...


자막: 영어
Course을(를) 수강하는 학습자
  • Operations Analysts
  • Business Analysts
  • Managers
  • Project Managers

다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 22시간 필요

권장: 4 weeks, 4-5 hours/week...


자막: 영어

강의 계획 - 이 강좌에서 배울 내용

완료하는 데 3시간 필요

Fundamentals of Business Strategy

18개 동영상 (총 90분), 8 readings, 1 quiz
18개의 동영상
What is Strategy?6m
Economic Profit2m
The Value-Price-Cost (VPC) Framework5m
Elements of Strategy, Part 1: Arenas and Vehicles5m
Elements of Strategy, Part 2: Staging, Differentiators, and Economic Logic5m
Transition – Two Perspectives on Economic Profit1m
Introduction to External Analysis2m
Political, Economic, Social and Technological (PEST) Framework6m
Introduction to Industry Analysis5m
Porter’s "Five Forces" Analysis, Part 1: Threat of Entry7m
Porter’s "Five Forces" Analysis, Part 2: Buyer and Supplier Power5m
Porter’s ‘Five Forces’ Analysis, Part 3: Substitutes and Rivalry7m
Introduction to Internal Analysis5m
Resources, Capabilities and Temporary Competitive Advantage4m
Resources, Capabilities and Sustainable Competitive Advantage5m
The Value Chain5m
Generic Strategies5m
8개의 읽기 자료
Key Terms - Introduction to Strategy2m
"The Perils of Bad Strategy," by Richard Rumelt12m
"Strategy: An Executive's Definition," by Ken Favaro5m
Key Terms - External Analysis2m
"Porter's Five Forces," by Ovidijus Jurevicius15m
Key Terms - Internal Analysis10m
"VRIO Framework," by Ovidijus Jurevicius10m
Business Strategy Key Terms2m
1개 연습문제
Fundamentals of Business Strategy Quiz20m
완료하는 데 3시간 필요

Strategy Execution

12개 동영상 (총 117분), 1 reading, 2 quizzes
12개의 동영상
Introduction and understanding how functional strategies align with corporate strategy6m
Optional: Interview with José Muñoz, Nissan North America5m
The Mission Statement5m
Operations Objectives11m
Winners vs. Qualifiers11m
McDonald’s Mini Case2m
Operations Levers10m
Introduction and Metric Pitfalls12m
Good and Bad Metrics / Metric Theory16m
Interview with Gary A. Garfield, Bridgestone Americas20m
Interview with Scott E. Becker, Nissan North America11m
1개의 읽기 자료
Optional: Hoshin Kanri5m
2개 연습문제
Strategy Execution Practice Quiz20m
Strategy Execution Quiz20m
완료하는 데 5시간 필요

Project Excellence

24개 동영상 (총 89분), 1 reading, 5 quizzes
24개의 동영상
Why Care About Projects3m
Project Success Factors5m
Project Selection6m
Front-end questions3m
Triple Constraint3m
Project Charter4m
Work Breakdown Structure (WBS)3m
Avoiding White Space Risk in Creating a WBS3m
Team-Based WBS Mind Mapping2m
How to Create a WBS Mind Map with a Team3m
Project Risks and Uncertainties5m
Categorizing Risk3m
Anticipating Uncertainties / Project Risk Assessment3m
Project Scheduling3m
When Is the Schedule Developed?2m
Estimating Time3m
The Network Diagram4m
Gantt Chart2m
Team-Based Scheduling3m
The Communication Plan2m
Project Delivery4m
Project Closure3m
Project Learning3m
1개의 읽기 자료
Primer on Scheduling30m
4개 연습문제
Project Excellence Quiz No. 114m
Project Excellence Quiz No. 210m
Project Excellence Quiz No. 310m
Project Excellence Quiz No. 48m
완료하는 데 4시간 필요

Operations Management

22개 동영상 (총 152분), 2 readings, 2 quizzes
22개의 동영상
Process View of the Firm10m
Process Flow Diagrams8m
Real World Example: Pizza Shop Process Flow7m
Simulation: Smiley Face Game5m
Process Terminology12m
Meli's Bakes Case: Introduction6m
Meli's Bakes Case: Case Overview2m
Meli's Bakes Case: Throughput Time4m
Meli's Bakes Case: Capacity5m
Meli's Bakes Case: Gantt Charts11m
Meli's Bakes Case: Pricing3m
Meli's Bakes Case: Delivery Time Estimation3m
Meli's Bakes Case: Mixer Capacity3m
Meli's Bakes Case: Resource Planning3m
Meli's Bakes Case: Increasing Capacity4m
Meli's Bakes Case: Process Analysis9m
Summary of Key Learnings5m
Queueing Introduction12m
Relationship Between Utilization and Wait10m
Application of Concepts: Call Center12m
Psychology of Waiting5m
2개의 읽기 자료
Meli's Bakes Case10m
David Maister, "The Psychology of Waiting Lines"15m
1개 연습문제
Operations Management Process Analysis Quiz12m
완료하는 데 2시간 필요

Final Project

1 reading, 1 quiz
1개의 읽기 자료
Final Project: McDonald's Case10m
14개의 리뷰Chevron Right


이 강좌를 통해 확실한 경력상 이점 얻기


급여 인상 또는 승진하기

Operations Management and Strategy Toolkit for Managers의 최상위 리뷰

대학: AAOct 1st 2017

Personally I saw this course very practical and helpful and did made an impact on my current responsibilities. I like how operations manangement tied into project management.

대학: JPJun 16th 2018

This course teaches essential knowledge, while introducing innovative thinking models. I learned a lot from this course.



Nancy Lea Hyer

Associate Professor of Operations Management, and Associate Dean MBA Programs
Owen Graduate School of Management

Mumin Kurtulus

Associate Professor of Operations Management
Owen Graduate School of Management

Brian McCann

Associate Professor of Strategic Management
Owen Graduate School of Management

M. Eric Johnson

Ralph Owen Dean and Bruce D. Henderson Professor of Strategy
Owen Graduate School of Management

밴더빌트 대학교 정보

Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees....

Business Essentials for Managers 전문 분야 정보

Learn to drive change, inspire innovation, and cultivate excellence with four practical career-relevant courses taught by some of Vanderbilt’s top business faculty. Each course is designed to accelerate your career trajectory by providing hands-on training in one of four key areas—innovation, finance and accounting, strategy and operations, and leadership—and every course concludes with a real-world project that will help you demonstrate your value and expertise to current and potential future employers. When you complete the Specialization, you’ll have the tools you need to position yourself for a promotion, job change, or any other growth opportunity. You will also be eligible for 6 Continuing Education Units (CEUs). You will need to request the CEU certificate by contacting Vanderbilt upon completion: execed@owen.vanderbilt.edu....
Business Essentials for Managers

자주 묻는 질문

  • 예. 등록하기 전에 첫 번째 비디오를 미리 보고 강의 계획을 검토할 수 있습니다. 미리 보기에 포함되지 않은 콘텐츠를 이용하려면 강좌를 구매해야 합니다.

  • 세션 시작일 전에 강좌에 등록하면 해당 강좌의 모든 강의 비디오 및 읽기 자료에 접근할 수 있습니다. 수업이 시작되면 과제를 제출할 수 있습니다.

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  • 이 강좌는 현재 Coursera에서 수업료를 결제했거나 재정 지원(해당하는 경우)을 받은 학습자만 이용할 수 있는 강좌입니다.

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