In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).
제공자:
About this Course
최근 조회 69,395회
학습자 경력 결과
83%
이 강좌를 수료한 후 새로운 경력 시작하기
45%
이 강좌를 통해 확실한 경력상 이점 얻기
25%
급여 인상 또는 승진하기
귀하가 습득할 기술
Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
학습자 경력 결과
83%
이 강좌를 수료한 후 새로운 경력 시작하기
45%
이 강좌를 통해 확실한 경력상 이점 얻기
25%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 7개 강좌 중 5번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 18시간 필요
영어
자막: 영어
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
석사 학위 취득 시작
This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스.
If you are admitted to the full program, your courses count towards your degree learning.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
완료하는 데 2시간 필요
2개 동영상 (총 11분), 5 readings, 1 quiz
5개의 읽기 자료
Syllabus20m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Updating Your Profile10m
1개 연습문제
Orientation Quiz30m
완료하는 데 5시간 필요
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
완료하는 데 5시간 필요
14개 동영상 (총 88분), 4 readings, 2 quizzes
14개의 동영상
Executive Interviews Introduction1m
1-1.1: Mission, Vision & Values6m
Executive Expert Introductions5m
Executive Expertise: Mission and Values6m
Mission and Values: Role of Leadership7m
1-2.1: Introduction to Business Models8m
1-2.2: The V.A.R.S. Framework, Part 112m
1-2.3: The V.A.R.S. Framework, Part 210m
Executive Expertise: Business Models7m
1-3.1: Coherence, Fit and SWOT6m
Case Introduction – Uber6m
Uber Case Study Summary5m
Like this course? Learn more with the iMBA! (optional)1m
4개의 읽기 자료
Module 1 Overview10m
Module 1 Readings10m
Instructions for Case Study Analysis – Uber10m
Module 1 Discussions10m
1개 연습문제
Module 1 Quiz30m
완료하는 데 3시간 필요
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
완료하는 데 3시간 필요
9개 동영상 (총 83분), 4 readings, 2 quizzes
9개의 동영상
2-1.1 The PESTEL Framework9m
Executive Expertise: The External Environment6m
2-2.1 Structure, Conduct and Performance15m
2-2.2 Introducing the 5 Forces Framework16m
2-2.3 Applying the 5 Forces Framework5m
2-3.1 Dynamic Industry Analysis12m
Case Introduction – The Soft Drink Industry8m
The Soft Drink Industry Case Study Summary4m
4개의 읽기 자료
Module 2 Overview10m
Module 2 Readings10m
Module 2 Discussions10m
Instructions for Case Study Analysis – The Soft Drink Industry10m
1개 연습문제
Module 2 Quiz10m
완료하는 데 3시간 필요
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
완료하는 데 3시간 필요
8개 동영상 (총 64분), 4 readings, 2 quizzes
8개의 동영상
3-1.1 Competitive Advantage & Firm Performance9m
3-2.1 Activities of the Firm11m
3-2.2 Resources and Capabilities10m
3-3.1 Sustained Competitive Advantage10m
Executive Expertise: Competitive Advantage8m
Case Introduction – Starbucks Corporation7m
Starbucks Case Study Summary2m
4개의 읽기 자료
Module 3 Overview10m
Module 3 Readings10m
Instructions for Case Study Analysis – Starbucks10m
Module 3 Discussions10m
1개 연습문제
Module 3 Quiz30m
완료하는 데 4시간 필요
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
완료하는 데 4시간 필요
10개 동영상 (총 68분), 4 readings, 2 quizzes
10개의 동영상
4-1.1 Generic Business Strategies12m
Executive Expertise: Strategic Positioning8m
4-2.1 Dual Strategies9m
4-3.1 Strategic Renewal8m
Executive Expertise: Strategic Renewal6m
4-4 The Manager’s Journey: Advice from Our Experts9m
Course Conclusion2m
Case Introduction – Lego Group4m
Lego Case Study Summary2m
4개의 읽기 자료
Module 4 Overview10m
Module 4 Readings10m
Module 4 Discussions10m
Instructions for Case Study Analysis – Lego10m
1개 연습문제
Module 4 Quiz10m
검토
4.8
사업 전략의 최상위 리뷰
HL 제공Aug 25, 2018
I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.
TW 제공Aug 10, 2016
I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.
KP 제공Jun 4, 2018
The topics presented in this course were very interesting, however some of the content needs to be updated. For example, Uber now has UberEats, which I don't believe was reflected in the course.
AS 제공Jan 2, 2020
A very interesting, detailed and well explained overview on different topics.\n\nNow a lot of internal strategies taken from my Senior Management are more and more clear.\n\nVery useful :)
Strategic Leadership and Management 전문 분야 정보
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
환불 규정은 어떻게 되나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.