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83%

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가 급여 인상 또는 승진 성취
공유 가능한 수료증
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 7개 강좌 중 5번째 강좌:
유동적 마감일
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일리노이대학교 어버너-섐페인캠퍼스

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This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스. If you are admitted to the full program, your courses count towards your degree learning.

강의 계획 - 이 강좌에서 배울 내용

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1

1

완료하는 데 2시간 필요

Course Orientation

완료하는 데 2시간 필요
2개 동영상 (총 10분), 5 개의 읽기 자료, 1 개의 테스트
2개의 동영상
About Deepak Somaya1m
5개의 읽기 자료
Syllabus20m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Updating Your Profile10m
1개 연습문제
Orientation Quiz30m
완료하는 데 5시간 필요

Module 1: Leading Strategically

완료하는 데 5시간 필요
14개 동영상 (총 88분), 4 개의 읽기 자료, 2 개의 테스트
14개의 동영상
Executive Interviews Introduction1m
1-1.1: Mission, Vision & Values6m
Executive Expert Introductions5m
Executive Expertise: Mission and Values6m
Mission and Values: Role of Leadership7m
1-2.1: Introduction to Business Models8m
1-2.2: The V.A.R.S. Framework, Part 112m
1-2.3: The V.A.R.S. Framework, Part 210m
Executive Expertise: Business Models7m
1-3.1: Coherence, Fit and SWOT6m
Case Introduction – Uber6m
Uber Case Study Summary5m
Like this course? Learn more with the iMBA! (optional)1m
4개의 읽기 자료
Module 1 Overview10m
Module 1 Readings10m
Instructions for Case Study Analysis – Uber10m
Module 1 Discussions10m
1개 연습문제
Module 1 Quiz30m
2

2

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Module 2: External Analysis

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9개 동영상 (총 83분), 4 개의 읽기 자료, 2 개의 테스트
9개의 동영상
2-1.1 The PESTEL Framework9m
Executive Expertise: The External Environment6m
2-2.1 Structure, Conduct and Performance15m
2-2.2 Introducing the 5 Forces Framework16m
2-2.3 Applying the 5 Forces Framework5m
2-3.1 Dynamic Industry Analysis12m
Case Introduction – The Soft Drink Industry8m
The Soft Drink Industry Case Study Summary4m
4개의 읽기 자료
Module 2 Overview10m
Module 2 Readings10m
Module 2 Discussions10m
Instructions for Case Study Analysis – The Soft Drink Industry10m
1개 연습문제
Module 2 Quiz10m
3

3

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Module 3: Internal Analysis and Competitive Advantage

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8개 동영상 (총 64분), 4 개의 읽기 자료, 2 개의 테스트
8개의 동영상
3-1.1 Competitive Advantage & Firm Performance9m
3-2.1 Activities of the Firm11m
3-2.2 Resources and Capabilities10m
3-3.1 Sustained Competitive Advantage10m
Executive Expertise: Competitive Advantage8m
Case Introduction – Starbucks Corporation7m
Starbucks Case Study Summary2m
4개의 읽기 자료
Module 3 Overview10m
Module 3 Readings10m
Instructions for Case Study Analysis – Starbucks10m
Module 3 Discussions10m
1개 연습문제
Module 3 Quiz30m
4

4

완료하는 데 4시간 필요

Module 4: Strategic Positioning and Strategic Renewal

완료하는 데 4시간 필요
11개 동영상 (총 72분), 5 개의 읽기 자료, 2 개의 테스트
11개의 동영상
4-1.1 Generic Business Strategies12m
Executive Expertise: Strategic Positioning8m
4-2.1 Dual Strategies9m
4-3.1 Strategic Renewal8m
Executive Expertise: Strategic Renewal6m
4-4 The Manager’s Journey: Advice from Our Experts9m
Course Conclusion2m
Gies Online Programs3m
Case Introduction – Lego Group4m
Lego Case Study Summary2m
5개의 읽기 자료
Module 4 Overview10m
Module 4 Readings10m
Module 4 Discussions10m
Congratulations!10m
Instructions for Case Study Analysis – Lego10m
1개 연습문제
Module 4 Quiz10m

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Strategic Leadership and Management 특화 과정 정보

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

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