In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
제공자:
Strategic Leadership and Management 특화 과정일리노이대학교 어버너-섐페인캠퍼스이 강좌에 대하여
최근 조회 134,020회
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 7개 강좌 중 5번째 강좌:
완료하는 데 약 18시간 필요
영어
자막: 아랍어, 프랑스어, 베트남어, 독일어, 러시아어, 영어, 스페인어
귀하가 습득할 기술
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 7개 강좌 중 5번째 강좌:
완료하는 데 약 18시간 필요
영어
자막: 아랍어, 프랑스어, 베트남어, 독일어, 러시아어, 영어, 스페인어
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
석사 학위 취득 시작
이 강좌은(는) 일리노이대학교 어버너-섐페인캠퍼스의 100% 온라인 Master of Business Administration (iMBA) 중 일부입니다.
전체 프로그램을 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
완료하는 데 2시간 필요
3개 동영상 (총 11분), 6 개의 읽기 자료, 1 개의 테스트
완료하는 데 4시간 필요
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
완료하는 데 4시간 필요
12개 동영상 (총 73분), 4 개의 읽기 자료, 2 개의 테스트
완료하는 데 4시간 필요
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
완료하는 데 4시간 필요
9개 동영상 (총 83분), 4 개의 읽기 자료, 2 개의 테스트
완료하는 데 3시간 필요
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
완료하는 데 3시간 필요
8개 동영상 (총 64분), 4 개의 읽기 자료, 2 개의 테스트
완료하는 데 5시간 필요
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
완료하는 데 5시간 필요
11개 동영상 (총 72분), 6 개의 읽기 자료, 2 개의 테스트
검토
- 5 stars82.41%
- 4 stars14.84%
- 3 stars1.82%
- 2 stars0.57%
- 1 star0.34%
사업 전략의 최상위 리뷰
TL 제공2020년 3월 18일
Excellent course , really touch various subjects related to what business strategy is comprised of, also loved the case studies and learning about many different companies.
BD 제공2020년 9월 20일
Excellent course taught by a very knowledgeable professor. I learned many Business Strategy concepts that were applied to many companies throughout the course. Excellent!
NN 제공2021년 7월 29일
I count myself priviledge to have taken the course and l enjoyed every bit of the lectures, executive opinions, and case studies. The course is very insightful, educative and practical. Thank you.
RR 제공2018년 1월 5일
The course tries to help the reader analyse the business models and help to identify the strategic fit for the organization. Very useful for a strategy and business analyst
Strategic Leadership and Management 특화 과정 정보
Through this 6-course Specialization in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.
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