About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 15시간 필요

권장: 2-3 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 15시간 필요

권장: 2-3 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 4시간 필요

Course Overview & Week 1: Business & the Environment

Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years. ...
7 videos (Total 54 min), 5 readings, 1 quiz
7개의 동영상
1. Course Introduction7m
2. Governance & Sustainability8m
3. Six Differences9m
4. The Last 60 Years11m
5. How Business Has Responded10m
6. Session Summary: It's Not About Right and Wrong!4m
5개의 읽기 자료
About This Course2m
Course Syllabus5m
Required Reading Week 1: "A Strategic Approach to Sustainability"30m
Recommended Reading: Strategy & Sustainability (Optional)
Quiz 1 Solutions10m
1개 연습문제
Week 112m
2
완료하는 데 2시간 필요

Week 2 - Strategic Issues

This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different ways in which the issue of environmental sustainability becomes a subject for business strategy. ...
6 videos (Total 43 min), 2 readings, 1 quiz
6개의 동영상
2. Catastrophic Risks5m
3. License to Operate8m
4. Consumer Response10m
5. Technological Innovation7m
6. Globalization7m
2개의 읽기 자료
Ted Talk: Elon Musk and the mind behind Tesla20m
Quiz 2 Solutions10m
1개 연습문제
Week 214m
3
완료하는 데 2시간 필요

Week 3 - Strategic Options

This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place. ...
6 videos (Total 47 min), 3 readings, 1 quiz
6개의 동영상
2. Take the Low Road & Break the Law7m
3. Wait and See6m
4. Show and Tell8m
5. Pay for Principle9m
6. Think Ahead7m
3개의 읽기 자료
Learning Objectives2m
Ted Talk, "Ray Anderson: The business logic of sustainability"15m
Quiz 3 Solutions10m
1개 연습문제
Week 312m
4
완료하는 데 2시간 필요

Week 4 - Environmental Interest Groups

Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood. ...
6 videos (Total 51 min), 2 readings, 1 quiz
6개의 동영상
2. Conservationists7m
3. Activists12m
4. Localists8m
5. Advocates5m
6. Non-Market Strategy4m
2개의 읽기 자료
Ted Talk, "Global priorities bigger than climate change"16m
Quiz 4 Solutions10m
1개 연습문제
Week 410m
5
완료하는 데 2시간 필요

Week 5 - Differences Across Industries and Around the World

This session explores differences across business sectors including automotive, oil & gas, fast-moving consumer goods, mining, and IT/consumer electronics. We will also contrast the situation in the United States with Europe, China, India, and Africa. Learning Objectives: To underline the importance of adapting a specific firm’s strategy to its sector, its geographic scope and even the nature of its ownership and governance structure prior to developing a specific strategic response. ...
6 videos (Total 54 min), 2 readings, 1 quiz
6개의 동영상
2. Automotive and Oil & Gas9m
3. Consumer Goods & Consumer Electronics9m
4. The United States & Europe6m
5. China & India9m
6. Africa8m
2개의 읽기 자료
Ted Talk, "Ngozi Okonjo-Iweala: How Africa can keep rising"15m
Quiz 5 Solution10m
1개 연습문제
Week 510m
6
완료하는 데 4시간 필요

Week 6 - How to develop a sustainability strategy

This session presents an integrated framework for working through the issues introduced in the other sessions in order to develop a strategy. This involves understanding the firm’s past and present, looking ahead with a 10–20-year time horizon; quantifying, to the degree possible, the cost and benefits of different options; and making sure that the entire organization – from the board of directors down to line management – understands the direction chosen. Learning Objectives: To go through the critical steps required to build a robust strategy for dealing with environmental sustainability in a specific company or institution. ...
6 videos (Total 39 min), 2 readings, 2 quizzes
6개의 동영상
2. Do the Math!7m
3. The Past, the Present and the Future5m
4. The Role of the Board7m
5. Crafting the Plan5m
6. Summary6m
2개의 읽기 자료
Required Reading, "Using Scenarios to Plan for Tomorrow"30m
Quiz 6 Solutions10m
1개 연습문제
Week 610m
4.5
37개의 리뷰Chevron Right

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최상위 리뷰

대학: SPFeb 2nd 2018

Really well put together course material. Mike Rosenberg is a great expert to listen to and his course is very easy to follow, and very comprehensive. I thoroughly enjoyed it!

대학: VAOct 10th 2017

This course has showed the basic framework of strategy and sustainability very well. The peer assignment also very interesting. Overall, I really enjoyed the course.

강사

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Mike Rosenberg

Assistant Professor
Strategic Management

이에세 경영대학원 정보

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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