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Survey analysis to Gain Marketing Insights(으)로 돌아가기

에모리대학교의 Survey analysis to Gain Marketing Insights 학습자 리뷰 및 피드백

4.5
별점
94개의 평가
•
12개의 리뷰

강좌 소개

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense....

최상위 리뷰

EW
2017년 12월 5일

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM
2019년 12월 24일

nice course to understand practical application of taking surveys and analyzing them

필터링 기준:

Survey analysis to Gain Marketing Insights의 13개 리뷰 중 1~13

교육 기관: Manikanta M

•
2019년 12월 25일

nice course to understand practical application of taking surveys and analyzing them

교육 기관: Elena W

•
2017년 12월 6일

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

교육 기관: Anup B

•
2019년 12월 28일

Explained in very systematic manner. Thanks!

교육 기관: Sofia G

•
2020년 3월 23일

As a marketer, this is what i needed!

교육 기관: Kevin C

•
2019년 1월 21일

Amazing course!

교육 기관: Flt L G R

•
2020년 6월 16일

THANKS...

교육 기관: Sonja G

•
2017년 8월 19일

Well taught class

교육 기관: Chase M

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2017년 7월 23일

Interesting concepts but would have enjoyed class more if it did not rely on a proprietary analytics tool

교육 기관: Simon J A H

•
2020년 11월 15일

Recommended course! Information provided straight to the point.

교육 기관: Alvin B

•
2020년 12월 15일

This course if very useful for Business and Entrepreneurs

교육 기관: Divya K

•
2021년 7월 17일

a​wesome course, great instructor. very happy i took it.

교육 기관: Khoder K T

•
2021년 1월 17일

very useful

교육 기관: Riccardo G

•
2021년 6월 11일

Insights are interesting but cannot be called a course: I finished it in 2/3 hours

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