New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 3시간 필요
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 videos (Total 96 min), 1 reading, 2 quizzes
12개의 동영상
Welcome to the Revolution 16m
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8m
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10m
Innovation Creed Books 5m
Dimensions around Innovation: Setting, Scope, Change 10m
Dimensions around Innovation: Technology 6m
Dimensions around Innovation: Integration5m
Dimensions around Innovation: Reach 3m
Personal Drivers: Your Innovation Creed9m
Team Creed 4m
Instructions for Week #1 Assignment4m
1개의 읽기 자료
The TEAM Program10m
2개 연습문제
Exam for Week 140m
Innovation Creed Assignment12m
주
2완료하는 데 2시간 필요
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 videos (Total 58 min), 1 quiz
6개의 동영상
Top Challenges That Stunt Commercialization: #3 -‐ #7 7m
Top Challenges That Stunt Commercialization: #8 -‐ #16 10m
Questions That Uncover These Challenges 8m
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9m
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13m
1개 연습문제
Exam for Week 240m
주
3완료하는 데 1시간 필요
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 videos (Total 66 min), 1 quiz
10개의 동영상
Perfect Answers to the World’s Perfect Idea 9m
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6m
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7m
Test the Filter 5m
Idea Filter Books 5m
Medical Devices10m
Week 3 Assignment Part 19m
Idea Filter for Radical Invention 5m
Week 3 Assignment Part 2 3m
1개 연습문제
Idea Filter Assignment12m
주
4완료하는 데 2시간 필요
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 videos (Total 92 min), 1 quiz
12개의 동영상
Life-Style Vs Investable/Scalable Innovation 6m
Social Entrepreneurship7m
Radical vs Incremental Innovation 15m
Using the Filter: Green Crayon Filtering 7m
Hypothetical Idea Being Scored 10m
Using the Filter to Rate a Collection of Ideas 11m
David Chauncey: Introduction & Filter Set Up11m
David Chauncey: Corporate Business Development 4m
David Chauncey: Rendering the Possibilities 5m
David Chauncey: Sales Calls and the Back of an Envelope6m
Closing Message 45
1개 연습문제
Exam for Week 440m
4.0
11개의 리뷰50%
이 강좌를 통해 확실한 경력상 이점 얻기
50%
급여 인상 또는 승진하기
최상위 리뷰
It is a great course to take for anyone who is active in field of technology commercialization.
Proved to be very useful for me personally. Would be great to see part 2 now!
강사
Mark Wilson
Lecturer in EntrepreneurshipSimon Business School
로체스터 대학교 정보
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
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