Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
제공자:
Real-World Product Management 특화 과정제품에서 진보하는 여성이 강좌에 대하여
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다음 특화 과정의 4개 강좌 중 1번째 강좌:
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초급 단계
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영어
자막: 영어
배울 내용
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
귀하가 습득할 기술
Go-to-market StrategyProduct/Market FitTech LeadershipB2B SalesProduct Management
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 15시간 필요
영어
자막: 영어
제공자:
제품에서 진보하는 여성
AWIP, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIP proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIP and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!
완료하는 데 2시간 필요
7개 동영상 (총 47분), 2 개의 읽기 자료, 1 개의 테스트
7개의 동영상
Why PMs are Mini-CEOs9m
PM Titles and Salaries4m
PM Career Ladders7m
Wayne Duso 1 The Amazon PM Difference7m
Wayne Duso 2 How Amazon Selects Its PMs7m
Wayne Duso 3 Senior Roles for PMs5m
2개의 읽기 자료
Optional: More About Nancy and AWIP10m
Required: Elad Gil on What PMs Do and Which Ones Do Well30m
1개 연습문제
You, this Specialization, and the PM Industry30m
완료하는 데 4시간 필요
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIP and AWS!
완료하는 데 4시간 필요
9개 동영상 (총 45분)
9개의 동영상
PM a Bank's Credit Card Product3m
Parting Thought1m
Making Sense of Product Sense3m
The Customer Acquisition Journey: AIDA5m
The Post-Acquisition Journey8m
Parting Thought31
When Buyer ≠ User3m
Making B2B Sales9m
3개 연습문제
PM a Bank Pursuing High-Income Clientele30m
PM an International Hotel Brand30m
Buyers, Users, B2B30m
완료하는 데 4시간 필요
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIP and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
완료하는 데 4시간 필요
8개 동영상 (총 38분), 1 개의 읽기 자료, 4 개의 테스트
8개의 동영상
Intro to PRDs Part 28m
PRD Number 22m
Parting Thought1m
Intro to PRs8m
Wrapping Up PRs5m
Intro to FAQs3m
Parting Thought41
1개의 읽기 자료
Optional: Original Amazon Detective PR/FAQ30m
2개 연습문제
Bar Raise Product Hunt's PRD30m
Bar Raise eMoov.co.uk's Press Release30m
완료하는 데 5시간 필요
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIP and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
완료하는 데 5시간 필요
14개 동영상 (총 83분), 1 개의 읽기 자료, 5 개의 테스트
14개의 동영상
Refine Your Go-To-Market Strategy7m
Meet TAM, SAM, and SOM9m
Practice Sizing a Market49
Compete with Competitive Intelligence3m
BLUE vs. Samson Microphones8m
Competitive Moats3m
Arum Kang 1 Coffee Meets Bagel on Shark Tank8m
Arum Kang 2 Turning Down $30M from Mark Cuban6m
Arum Kang 3 Advice for New + Current PMs8m
Amir Movafaghi 1 Intro6m
Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage7m
Amir Movafaghi 3 Desirable Traits of PMs3m
Reflect & Review1m
1개의 읽기 자료
Review Your Experience for Nancy & AWIP5m
3개 연습문제
Assess Dropbox's MVP30m
Size Eventbrite's Market30m
Competitive Analysis Basics30m
검토
THE BUSINESS OF PRODUCT MANAGEMENT I의 최상위 리뷰
BJ 제공2020년 11월 2일
Incredibly great course with a lot of learnings and examples. I highly recommend it to everyone! I can't wait to start Product Management II tomorrow :) Great job Nancy on the topics and examples
KL 제공2020년 10월 22일
This is the best PM course I've ever seen. Succinct, essential and covered in a systematic way. I'm a PM myself and I would say all content here are very pragmatic.
BK 제공2020년 9월 19일
Nancy, you amazed me with your very clear explanation of PM and very well structured course. Looking forward to learn more from you.
NP 제공2020년 11월 7일
Great structure, resources and easy-to-follow and manage in your own time. The transcript, notes and video are well made
Real-World Product Management 특화 과정 정보
Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS).
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