Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
제공자:
Real-World Product Management 특화 과정기술에서 진보하는 여성이 강좌에 대하여
최근 조회 49,337회
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공유 가능한 수료증
완료 시 수료증 획득
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
초급 단계
완료하는 데 약 16시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
배울 내용
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
귀하가 습득할 기술
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
초급 단계
완료하는 데 약 16시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
제공자:
기술에서 진보하는 여성
AWIT, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIT proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIT and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!
완료하는 데 2시간 필요
7개 동영상 (총 47분), 2 개의 읽기 자료, 1 개의 테스트
완료하는 데 5시간 필요
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
완료하는 데 5시간 필요
9개 동영상 (총 45분)
완료하는 데 4시간 필요
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
완료하는 데 4시간 필요
8개 동영상 (총 38분), 1 개의 읽기 자료, 4 개의 테스트
완료하는 데 5시간 필요
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
완료하는 데 5시간 필요
14개 동영상 (총 83분), 1 개의 읽기 자료, 5 개의 테스트
검토
- 5 stars69.12%
- 4 stars20.77%
- 3 stars5.04%
- 2 stars3.10%
- 1 star1.94%
THE BUSINESS OF PRODUCT MANAGEMENT I의 최상위 리뷰
SS 제공2021년 4월 4일
I really enjoyed this course because it was a good balance between the lectures and assignments. Doing the assignments not only helped me increase my confidence but also helped me expand my thinking.
BJ 제공2020년 11월 2일
Incredibly great course with a lot of learnings and examples. I highly recommend it to everyone! I can't wait to start Product Management II tomorrow :) Great job Nancy on the topics and examples
AA 제공2021년 1월 30일
A broad yet detailed dive into the required fundamentals of Product Management. I highly recommend this course whether you are a beginner or a seasoned PM looking to refine fundamentals.
YR 제공2021년 2월 21일
It was a structured course on how to approach and go about a new product idea. It improved my core understanding of the subject.
Real-World Product Management 특화 과정 정보
Created and offered by ADVANCING WOMEN IN TECH (AWIT). Sponsored by AMAZON WEB SERVICES (AWS).
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