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The Nuts and Bolts of Public Relations(으)로 돌아가기

콜로라도 대학교 볼더 캠퍼스의 The Nuts and Bolts of Public Relations 학습자 리뷰 및 피드백

강좌 소개

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals....
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