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Trademark Law(으)로 돌아가기

펜실베이니아 대학교의 Trademark Law 학습자 리뷰 및 피드백

강좌 소개

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement....
필터링 기준:

Trademark Law의 1개 리뷰 중 1~1

교육 기관: CHRISTOPHER E H

Jul 17, 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.