About this Course
1,514

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 11시간 필요

권장: 3 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 11시간 필요

권장: 3 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Randomness and Probability

Module 1 focuses on developing an understanding where randomness appears in marketing problems. You will learn basic rules for calculating the probability of outcomes. We will also examine how these rules can be applied to determine the value of information...
3 videos (Total 40 min), 2 readings, 1 quiz
3개의 동영상
Applications of Randomness & Probability12m
Assessing the Value of Information14m
2개의 읽기 자료
How Customer Analytics is Speeding the Cure for Parkinson's10m
Data Driven Donor Management24m
1개 연습문제
Module 115m
2
완료하는 데 3시간 필요

Conducting Monte Carlo Simulations in Excel

Building on the basics of randomness and probability discussed in Module 1, we examine the use of Monte Carlo simulations for incorporating randomness into business problems. Using Microsoft Excel, we will build a tool that conducts a Monte Carlo simulation. We will use this tool to evaluate the best course of action for a particular business problem....
1 video (Total 33 min), 4 readings, 1 quiz
4개의 읽기 자료
Inventory Exercise for Excel Demonstration10m
Explained: Monte Carlo Simulation10m
How Our 2016 MLB Predictions Work10m
The Advantages of Monte Carlo Simulations10m
3
완료하는 데 2시간 필요

Using Probability Distributions to Model Uncertainty

In Module 3, we look at the use of probability distributions as a means of characterizing uncertainty. We initially look at how uncertainty is incorporated into a general decision making framework. We then turn our attention to different probability distributions that can be used to model uncertainty, depending on the nature of the data. We examine the application of these probability distributions to assess the likelihood of events using features within Microsoft Excel....
5 videos (Total 51 min), 1 reading, 1 quiz
5개의 동영상
Properties of Random Variables8m
Steps in Using Probability Functions10m
Normal Distribution & Other Probability Models10m
Warnings in Modeling Uncertainty6m
1개의 읽기 자료
Employee Yield Worksheet10m
1개 연습문제
Module 310m
4
완료하는 데 5시간 필요

Application: Designing Extended Service Warranty Plans

Building the the discussion of probability distributions in Module 3, we apply this knowledge to a specific application: the design of extended service warranty plans. We provide an overview of the business problem and discuss how to incorporate uncertainty in customers' use of the warranty plan using the Poisson distribution. Using Microsoft Excel, we design a spreadsheet tool that enables a user to adjust features of the service plans. By comparing firm profit under different scenarios, we investigate how different features of the service plan result in risk being shared by the consumer and the firm....
4 videos (Total 58 min), 4 readings, 1 quiz
4개의 동영상
Company Constraints & Decisions6m
Questions to Investigate7m
Extended Service Warranty Excel Exercise34m
4개의 읽기 자료
Should You Get An Extended Warranty?10m
Don't Buy Extended Warranties10m
Designing Extended Warranty Plans - Instructions & Excel Spreadsheet10m
Poisson Distribution Excel Sheet10m
4.3
5개의 리뷰Chevron Right

최상위 리뷰

대학: JPJun 13th 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

대학: SIJun 5th 2017

Great course with very applicable skills for professional or personal life.

강사

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

에모리대학교 정보

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

Foundations of Marketing Analytics 전문 분야 정보

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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