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Customer Value in Pricing Strategy(으)로 돌아가기

버지니아 대학교의 Customer Value in Pricing Strategy 학습자 리뷰 및 피드백

316개의 평가

강좌 소개

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

최상위 리뷰


2018년 2월 18일

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios


2020년 5월 26일

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

필터링 기준:

Customer Value in Pricing Strategy의 56개 리뷰 중 51~56

교육 기관: BELAL A A

2021년 9월 6일

교육 기관: Ambika P

2020년 5월 15일

Great course.

Feedback - in the final peer evaluated exercise, after we have got our grades, we should have access a sample completed exercise, so we can see the thought process as compared to our own.

교육 기관: Noel W

2021년 3월 16일

More practical examples of conjoint analysis should be shown before hitting the assignment!

교육 기관: Matt S

2017년 12월 28일

Excellent course. All the instructors did a great job.

교육 기관: Vijaya R S K

2021년 7월 30일

Very insightful course!

교육 기관: Shubham R

2020년 4월 18일

good course