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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,094 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1151 - 1175 of 1,354 Reviews for Digital Product Management: Modern Fundamentals

By Andrew G

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Feb 23, 2019

The video material was good for the most part, but I felt there was a lack of legitimate testing. I didn't even view the videos from the week 4 and passed the quiz on my first try.

By ISHAAN

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Dec 3, 2020

The course was pretty amazing but alot of things were totally new in the assignments. As a beginner, I had to google alot. which I think is a great thing, it helped me learn more.

By FAJAR S A P

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Nov 3, 2020

Alex Cowan has extensive knowledge in this subject. However, He tends to speak quickly and without any sufficient pause. I wish Alex Cowan may able to improve His speaking skill.

By Romain B

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Jan 7, 2019

Good visual management. It's interesting for project manager or maybe more students. Unfortunately if you come from agile universe, most of this course has no interest for you.

By Jose M G

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Dec 14, 2020

Enjoyed the quality of content and the interviews. On the other hand, the course covers a lot of ground and many of those topics are covered at a very superficial level.

By Julia W

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Jan 26, 2019

Good introduction into digital product management with great overview. For a non-native English speaker partly a bit hard to translate/link script to course material.

By Chothae P

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Apr 30, 2022

Some of the technical terms might seem pretty new for a person like me from non-tech backgrount but this course is a good kick-starter for anyone fresh to PM career.

By Jordan W

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Feb 26, 2020

Could be a bit more detailed, when it comes to quizzes, but overall this was a great course and that taught me a lot and reinforced what I had already learned.

By Alma G

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Feb 22, 2021

Great course, and info proved to be very valuable in enhancing my knowledge in Digital Product Mgmt. A great addition to my background in Project Management.

By Karsten S

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Sep 23, 2020

A very good introduction to key concepts and techniques for product managers and related roles. Week 4 was not so interesting and engaging as the other weeks.

By Abhignya M

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Jan 12, 2020

The course is very helpful for people who want to begin their career in product management and give a clarity on roles and responsibilities of product manager

By Neha

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Oct 10, 2019

The content of the course was good. What would have helped more I feel are the peer reviewed exercises that are there in the digital marketing specialization.

By SHEKHAR T

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Jun 10, 2020

Got to learn a lot of new things. This course gave me a first hand experience of what to expect out of various kind of PM roles. Would definitely recommend.

By Brad H

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Aug 14, 2018

Nice overview of Product Management concepts. Not too much hands-on work or assignments, but I guess this makes sense given the format for an online course.

By Karolina Z

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Nov 15, 2022

The content and presentation of this course was great. I wish the assessment questions were better written and that there were opportunities to practice.

By Yosun G

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Jun 3, 2019

Really nice information about Product Management but a little bit rote learning not so much room for generating opinions or making tricky prioritizations.

By Simon L

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May 30, 2022

Super useful tools and particularly enjoyed the interviews with PM's and SME's. This course is must for anyone who wants be better at product management.

By Chi

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Apr 24, 2019

It's a great overview and stepping stone into Product development. Although online videos are a one-way street, the instructor, Alex, is really engaging.

By suraj k

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Jul 9, 2020

Covers basic concepts for IT product management , Talked about how to figure out "New product Development" as well as "How to amplify existing product".

By Maor E

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Jan 19, 2019

Good course with clear explanations. I didn't find all the material very relevant to me and not always practical. but it is interesting and informative

By Thales F

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Dec 12, 2019

The content is great, very diverse and helpful. In the other hand, it lacks more practical content and examples regarding some of the tools presented.

By Matthias S

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Sep 1, 2023

I loved the various models that we've discussed.

I think pricing and data-based decision making should have been covered better.

Great course overall!

By Martyn B

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Oct 24, 2022

Need to alow time to fit the videos in, its a fair bit for a single setting but overall a useful and insightfuil course and one I will come back to.

By Diego G

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Oct 26, 2020

Good intro! I would suggest keeping one of the examples and applying all of the techniques as they were covered, which happened but not in all cases.

By NITIN K P

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Jul 6, 2020

Course was great! Alex touched most of the PM fundamentals at a high level. Some sections felt rushed. Alex could have gone little more into details.