About this Course
최근 조회 6,504

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some experience with business development and innovation is helpful, but not required.

완료하는 데 약 7시간 필요

권장: 2 weeks of study, 1-2 hours/week...

영어

자막: 영어

배울 내용

  • Check

    How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • Check

    How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • Check

    How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • Check

    How to apply a test-driven approach to business model innovation

귀하가 습득할 기술

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some experience with business development and innovation is helpful, but not required.

완료하는 데 약 7시간 필요

권장: 2 weeks of study, 1-2 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Focusing for Profitability and Growth

18개 동영상 (총 81분), 1 reading, 1 quiz
18개의 동영상
Getting Started with the Canvas2m
Making the Canvas Work for You: Your Role4m
Making the Canvas Work for You: Product Phase4m
Meet Enable Quiz2m
Creating a Testable Product/Market Fit5m
Knowing Your Customer5m
Getting to Know Your Customer Better: Think See Feel Do4m
Knowing What Propositions to Test6m
Creating Testable Propositions3m
Testing Your Propositions8m
Sculpting the Customer Journey: AIDAOR3m
Storyboarding AIDAOR7m
Delivering the Customer Journey through Customer Relationships and Channels2m
Mapping Customer Relationships and Channels6m
Persona/Proposition Fit and Revenue Drivers6m
Scaling Product/Market Fit with the Growth Hacking Canvas5m
Creating a Culture of Experimentation1m
1개의 읽기 자료
Course Overview & Requirements10m
1개 연습문제
Week 1 Quiz on Focusing for Profitability and Growth30m
2
완료하는 데 1시간 필요

How do you focus your capabilities and organization to maximize profitability?

10개 동영상 (총 48분), 1 quiz
10개의 동영상
Understanding Business Model Type4m
Business Model Type Implications6m
Key Activities vs Important Activities3m
Key Activities and Strategy-Driven Process Design8m
Key Partners3m
Costs Now vs. Costs Later6m
The Hard Things about Digital Transformation & Corporate Innovation7m
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5m
Course Conclusion56
1개 연습문제
Week 2 Quiz on Focusing Your Organization30m
4.5
17개의 리뷰Chevron Right

Innovating with the Business Model Canvas의 최상위 리뷰

대학: HPJul 29th 2019

An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.

대학: ABSep 24th 2019

The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.

강사

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

버지니아 대학교 정보

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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