이 강좌는 Entrepreneurship: Growing Your Business 특화 과정의 일부입니다.

Alex Cowan

제공자:

Entrepreneurship: Growing Your Business 특화 과정버지니아 대학교

이 강좌에 대하여

최근 조회 5,167회

Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. 
The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 4개 강좌 중 4번째 강좌:

Entrepreneurship: Growing Your Business 특화 과정

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some experience with business development and innovation is helpful, but not required.

완료하는 데 약 4시간 필요

영어

자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어

배울 내용

How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

How to apply a test-driven approach to business model innovation

귀하가 습득할 기술

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 4개 강좌 중 4번째 강좌:

Entrepreneurship: Growing Your Business 특화 과정

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some experience with business development and innovation is helpful, but not required.

완료하는 데 약 4시간 필요

영어

자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어

강사

강사 평가

4.78/5 (26개의 평가)

Alex Cowan

Faculty & Batten Fellow

Darden School of Business

298,065명의 학습자

13 Courses

제공자:

버지니아 대학교

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

강의 계획 - 이 강좌에서 배울 내용

주

주 1

완료하는 데 2시간 필요

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.

완료하는 데 2시간 필요

18개 동영상 (총 81분), 1 개의 읽기 자료, 1 개의 테스트

18개의 동영상

Focusing Innovation with the Business Model Canvas2m

Getting Started with the Canvas2m

Making the Canvas Work for You: Your Role4m

Making the Canvas Work for You: Product Phase4m

Meet Enable Quiz2m

Creating a Testable Product/Market Fit5m

Knowing Your Customer5m

Getting to Know Your Customer Better: Think See Feel Do4m

Knowing What Propositions to Test6m

Creating Testable Propositions3m

Testing Your Propositions8m

Sculpting the Customer Journey: AIDAOR3m

Storyboarding AIDAOR7m

Delivering the Customer Journey through Customer Relationships and Channels2m

Mapping Customer Relationships and Channels6m

Persona/Proposition Fit and Revenue Drivers6m

Scaling Product/Market Fit with the Growth Hacking Canvas5m

Creating a Culture of Experimentation1m

1개의 읽기 자료

Course Overview & Requirements10m

1개 연습문제

Week 1 Quiz on Focusing for Profitability and Growth30m

주

주 2

완료하는 데 1시간 필요

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.

완료하는 데 1시간 필요

10개 동영상 (총 48분)

10개의 동영상

The Focused Organization1m

Understanding Business Model Type4m

Business Model Type Implications6m

Key Activities vs Important Activities3m

Key Activities and Strategy-Driven Process Design8m

Key Partners3m

Costs Now vs. Costs Later6m

The Hard Things about Digital Transformation & Corporate Innovation7m

Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5m

Course Conclusion56

1개 연습문제

Week 2 Quiz on Focusing Your Organization30m

Entrepreneurship: Growing Your Business 특화 과정 정보

Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.

Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty, this specialization covers challenges faced by private businesses, when they attempt to grow substantially. It starts with common challenges and human resource issues faced by private business. It then teaches you essential financial accounting skills for entrepreneurs, such as creating and interpreting cash flow, balance sheet, and income statements to make financial health conclusions. This specialization also presents an exciting new approach to values-driven leadership development in the workplace, in business education, and in life. In an action oriented introduction to Giving Voice to Values (GVV), it is not about persuading people to be more ethical, but instead starts from the premise that most of us already want to act on our values, and we feel that we have a reasonable chance of doing so effectively. It then discusses the emergence of a new story about business, contextualizing it within a societal framework. Finally, it teaches you to write innovative business plans, by driving meaningful focus, forcing specificity, and bringing linkages between key business drivers to the foreground.

자주 묻는 질문

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Innovating with the Business Model Canvas