Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
제공자:
Innovating with the Business Model Canvas
버지니아 대학교
About this Course
최근 조회 6,391회
배울 내용
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
귀하가 습득할 기술
Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
Some experience with business development and innovation is helpful, but not required.
완료하는 데 약 7시간 필요
권장: 2 weeks of study, 1-2 hours/week
영어
자막: 영어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
완료하는 데 2시간 필요
18개 동영상 (총 81분), 1 reading, 1 quiz
18개의 동영상
Getting Started with the Canvas2m
Making the Canvas Work for You: Your Role4m
Making the Canvas Work for You: Product Phase4m
Meet Enable Quiz2m
Creating a Testable Product/Market Fit5m
Knowing Your Customer5m
Getting to Know Your Customer Better: Think See Feel Do4m
Knowing What Propositions to Test6m
Creating Testable Propositions3m
Testing Your Propositions8m
Sculpting the Customer Journey: AIDAOR3m
Storyboarding AIDAOR7m
Delivering the Customer Journey through Customer Relationships and Channels2m
Mapping Customer Relationships and Channels6m
Persona/Proposition Fit and Revenue Drivers6m
Scaling Product/Market Fit with the Growth Hacking Canvas5m
Creating a Culture of Experimentation1m
1개의 읽기 자료
Course Overview & Requirements10m
1개 연습문제
Week 1 Quiz on Focusing for Profitability and Growth30m
완료하는 데 1시간 필요
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
완료하는 데 1시간 필요
10개 동영상 (총 48분)
10개의 동영상
Understanding Business Model Type4m
Business Model Type Implications6m
Key Activities vs Important Activities3m
Key Activities and Strategy-Driven Process Design8m
Key Partners3m
Costs Now vs. Costs Later6m
The Hard Things about Digital Transformation & Corporate Innovation7m
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5m
Course Conclusion56
1개 연습문제
Week 2 Quiz on Focusing Your Organization30m
검토
4.5
INNOVATING WITH THE BUSINESS MODEL CANVAS의 최상위 리뷰
HP 제공Jul 28, 2019
An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.
AH 제공Nov 18, 2019
Amazing stuff!\n\nIt is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.\n\nThanks Alex!
AB 제공Sep 23, 2019
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
MK 제공Oct 10, 2018
It gave a very practical approach for establishing business models with clear understanding of each and every stage.
SR 제공Aug 29, 2019
It was incredible. But a main thing which i took was corporate canvas. Thank you, Alex!
KT 제공May 1, 2018
Good course for someone know about BMC already; but want a different view.
GA 제공Feb 22, 2019
Very good . Probably need to extend a bit more the final 2 videos
DS 제공Dec 24, 2018
Very good details of various novelties in business canvas model
제공자:
버지니아 대학교
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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