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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,132개의 평가

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,756개 리뷰 중 551~575

교육 기관: Khalid A

2020년 8월 1일

I am thankful for the time I spent with you and hope to learn more and get bachelors degree

교육 기관: Neranjan J

2020년 7월 8일

Great course, Got many things to myself :)

Really enjoyed the way Sir Venkateshan does it :)


2020년 5월 24일

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

교육 기관: Abhishek S

2020년 4월 15일

Its a really good course and Thanks to the instructor for making it very crisp and exciting

교육 기관: Gokul K

2020년 4월 9일

it was good we had some new learning it is good if we want some learning here good platform

교육 기관: KOUSTAV C

2020년 8월 1일

Had an great experience and learning. The instructor's lecturing style is also very great.

교육 기관: LAKSHMI K

2020년 6월 12일

Great learning experience!!! Examples are from 2015 but we are in 2020. Could be updated.

교육 기관: Janitta I

2020년 5월 23일

I love Raj! I have known nothing about marketing but I can learn and it turns out so well!

교육 기관: Sreenesh R B

2020년 5월 20일

Good course to understand what goes behind a marketing campaign. How to analyse market etc

교육 기관: Sandra S K

2020년 5월 12일

Absolutely brilliant course for a novice into understanding how to read between the lines!

교육 기관: ASHMI C

2020년 4월 18일

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

교육 기관: Aakash J

2020년 4월 8일

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

교육 기관: Priyanka

2020년 6월 13일

The explanation of contents was extremely good.I would suggest to ones go through of it.

교육 기관: Shang K v

2020년 5월 27일

This course gives you a deep insight on how companies operate when it comes to marketing.

교육 기관: MANOJ M

2020년 5월 6일

very interactive course with various real life data examples to understand the techniques

교육 기관: Shipali R

2020년 5월 10일

This course gave me lots and lots of insight about the business and the marketing world.

교육 기관: Chad P

2020년 4월 28일

Learned so much and really enjoyed the presentation style. Great educational experience!

교육 기관: Kanat

2020년 4월 25일

Good explanation and sample. this knowledge will benefit me on how to evaluate execution

교육 기관: Franco L

2020년 4월 24일

Allowed me to understand the foundations of marketing analytics with a dynamic approach.

교육 기관: Alecia J

2020년 10월 9일

This course was beautiful and an exciting journey that i really enjoyed. Thank you all.

교육 기관: Deeksha S

2020년 7월 31일

A very thoroughly structured course. I got a lot of insights about marketing analytics.

교육 기관: Devika D

2020년 6월 8일

Very engaging and insightful course. Should be attended for a great career opportunity.

교육 기관: Jyotsna A

2020년 5월 4일

Though i hate every form of math, the instructor makes it fun and very understandable!!

교육 기관: ANIKET T

2020년 5월 17일

It's well explained course with good learning experience. Must do for every Marketeer.

교육 기관: Vipin S

2020년 5월 14일

one of the best teacher is in this course so if u want to take this course go for this