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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.7
별점
6,132개의 평가

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰

AG

2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,756개 리뷰 중 651~675

교육 기관: Clarisse A M S M

2020년 7월 30일

I really learned a lot in this course and the modules were very helpful.

교육 기관: George C L

2020년 6월 11일

i learn a lot of things especialy in solving and it is a big help for me

교육 기관: Eakansh S

2020년 5월 21일

Course is practically explained non English native can easily understood

교육 기관: Laxman y

2020년 5월 6일

Nice ...Helped a lot....Thank u professor for learning a lot of insights

교육 기관: Sim H Y

2020년 4월 27일

Thank you for being so clear! The practice quiz really helps to clarify!

교육 기관: SUMIT K S

2019년 3월 17일

The course was good and detailed made me understand basics of analytics.

교육 기관: David J P O

2020년 10월 26일

Excelente curso, aprendí muchísimo el profesor muy bueno para explicar.

교육 기관: Ashen L F

2020년 8월 6일

I learn a lot of things in this course thanks to Lecturer and Coursera.

교육 기관: Joel R

2020년 7월 18일

the best course, i wish i could have a scholarship to study in Virginia

교육 기관: Ka. N

2020년 7월 7일

This course opens my mind about business and enhances my English skill.

교육 기관: Shreeya S

2020년 7월 2일

It was the best experience to learn marketing analytics from Coursera .

교육 기관: Ayushi G

2020년 6월 27일

Quite engaging course filled with examples, cases and numbers. Loved it

교육 기관: Vedant G

2020년 6월 22일

very informative and loved the practical case studies from time to time

교육 기관: ALDRIN N

2020년 6월 16일

Well curated course briefing all the essentials in marketing analytics.

교육 기관: Haashir Y

2020년 5월 21일

very instructive but can be updated to current data to be more accurate

교육 기관: amrita s

2016년 4월 19일

Everythibg under one roof. This was really helpful for my job interview

교육 기관: Nakshathra A D

2020년 10월 30일

It's really a good session for me .. I can learn more about marketing.

교육 기관: Tamanna H

2020년 6월 26일

This course actually helped a lot in learning the basics of Marketing.

교육 기관: Vigneshwarababu R

2020년 5월 31일

Good course for marketer. Instructor and course content are very good.

교육 기관: Mitchel T W

2020년 5월 15일

Incredible course. It is very well taught, would definitely recommend!

교육 기관: Kamran B

2021년 7월 11일

Great advanced course for specialized insights of marketing analytics

교육 기관: Shreyas S

2020년 6월 21일

The course was full of practical subjects and are explained very well

교육 기관: SAHIL K

2020년 6월 14일

Great course .I really get fascinated by teaching styles by teachers.

교육 기관: Taye A

2020년 4월 20일

I loved this course! I 100% recommend. Grateful for this opportunity.

교육 기관: John W

2016년 12월 30일

Very engaging professor. Thorough and in-depth. Very enjoyable class.