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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,132개의 평가

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,756개 리뷰 중 676~700

교육 기관: Joy X

2020년 10월 13일

I love this course that gonna be useful and helpful to my future job

교육 기관: Sarat J

2020년 5월 11일

It was a great experience with lots of fun. Learned a lot of things.

교육 기관: Nitin T

2020년 5월 3일

It is a Good Course to start with, If you wish to excel in Marketing

교육 기관: Ankur M

2020년 4월 24일

Explanation by Prof. Raj is very nice. Sessions are very interacive.

교육 기관: Kanchana M

2020년 4월 8일

Exceptional Course. I learnt a lot and even improved my foundations.

교육 기관: Deleted A

2017년 6월 17일

everything is being explained and taught in a very systematic manner

교육 기관: Gisela R

2017년 3월 12일

Great course to understand the basic elements of Marketing Analytics

교육 기관: 杨星玉

2016년 2월 7일

My first course at Coursera, it's wonderful and exactly what I need.

교육 기관: Milla G T

2022년 6월 30일

maravilhoso! dificil pra quem nao é da area mas muito gratificante!

교육 기관: Sally

2021년 9월 23일

​Practical, useful analytical tools for various marketing scenarios

교육 기관: Ying C

2021년 9월 5일

its easy to understand and follow, and i like the way of question !

교육 기관: Dineshwar A

2021년 8월 9일

Explained all the concepts clearly and gave examples for everything

교육 기관: YANYU W

2020년 10월 26일

I learned the marketing process, marketing experiment, CLV is great

교육 기관: Imee E

2020년 10월 25일

very helpful, I learned a lot from this course, thank you very much

교육 기관: Uzair F

2020년 8월 30일

Loved the course structure and its relevance in the practical life.

교육 기관: Albert C O

2020년 7월 6일

Interesting and not tedious course.

A good introduction to the topic

교육 기관: vaishnavi m

2020년 6월 27일

Very nice lecture delivery and all concepts related to MA is clear

교육 기관: Subhranil D

2020년 5월 31일

Excellent course - the way Raj explained the concepts were amazing.

교육 기관: Veronika Z

2020년 5월 2일

A lot of very useful information and set at a good pace. Thank you!

교육 기관: Dyana P

2020년 5월 2일

I had earned great knowledge and super experience from this course.

교육 기관: yamini b

2019년 9월 12일

The course gave me a broader view of looking marketing in every way

교육 기관: 洪一舟

2018년 9월 2일

The professor, Raj is very cute and nice. Thanks for your teaching.

교육 기관: Jihane B

2020년 9월 30일

Thank you so much ! I learnt a lot. It was beyond my expectations.

교육 기관: Catherine R M

2020년 8월 13일

Great professor , truly blessed individual with an art of teaching

교육 기관: Tisha C

2020년 7월 24일

this cource is very nice . i really enjoy study style of coursera.