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버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,101개의 평가
1,749개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,746개 리뷰 중 1701~1725

교육 기관: András K

2018년 4월 1일

Typical university course: low level of practical understanding or usability.

교육 기관: Bernard, P L P

2020년 5월 11일

Lecturer was not very clear and made the experience not as easy as it should

교육 기관: Tharini S

2021년 9월 12일

Poorly explained. Not at all useful. Only CLV calculation taught well.

교육 기관: TALHA K

2022년 4월 23일

I found this course below average. None was interesting in the course,

교육 기관: Lidija Z

2020년 6월 11일

I dont dowloand my certificate complete please help me

교육 기관: Shriti S

2020년 7월 6일

It could have been better with more important topics

교육 기관: Jazl K

2020년 9월 19일

last week very bad class no proper explanations

교육 기관: Ubald B

2020년 5월 3일

Was expecting more analytics content.

교육 기관: Jaydip P

2020년 9월 14일

The course content is average.

교육 기관: Rishi

2015년 11월 11일

Difficult to follow.

교육 기관: Hanieh S O

2021년 1월 13일

In the business worlds, we should be updated and of course the courses or books older than 5 years must be remade in order to have sufficient efficiency. Sorry but I found it really basic. Maybe it was a great course at the time but now this type of general information could be found anywhere in the web.

The title does not match with what we call analytics today, with all these big data in marketing and what digital business plans has brought for marketers to be analyzed, perhaps it could be renamed. In my opinion the course in presenting general information about marketing basics but not marketing analytics in 2021.

교육 기관: Surendra M

2020년 4월 22일

That portion of CLV in week 3. I don't know how he calculated the 5 years CLV and then how he wrongly derives the formula of CLV for credit users. He himself told in the video that he is not good in maths, I didn't complete that course after that much confusion.

교육 기관: Tiffany F

2021년 2월 7일

Felt like the course was very outdated and the teacher didn't go in-depth with explanation of terms/ ideas. Learned more through the practice quizzes and trial and error, than listening to the teacher talk. Did I learn a few things, yes. Was it worth $80, no.

교육 기관: Rashi N

2020년 7월 8일

I haven't recieved my week 4 peer graded assignment grade yet and i am waiting for it from a month.

Please please please provide me with the grade so i can receive my certificate.

Please i request you to provide my grade it's been a month now.

교육 기관: mounika c s

2020년 11월 16일

My course was completed in June but the grades are not assigned even till today Aug 17, 2020. I did reset my course timeline once and even now it's asking me to rest again.

The main problem is no customer support to assist during such issues.

교육 기관: Mohamed W H

2020년 7월 6일

I am really desperate, it is a waste of time, training without explanations 1000 different terms for one thing, complication, disorder, inexplicit, not at all clear

it doesn't even deserve a star

교육 기관: Victorino d O N

2020년 4월 7일

I quit . there are several problems The professor does not explain some points in the lecture, some of th the quizzes do not work properly.

교육 기관: John L T

2020년 9월 8일

peer eval doesnt work and nobody checked my outputs... lost my interest after a few weeks since theres no progress on these concerns

교육 기관: Abdullah A S

2020년 8월 4일

Some videos are not full in duration. The instructors Indian accent hurts my ear. He did mistakes in several points too.

교육 기관: Wedrick A E

2020년 7월 9일

I can't understand some of the topics and has some very vague explanations. I also don't like how the quiz are phrased.

교육 기관: Peng S

2021년 4월 22일

the concept terms are too many, the expression is difficult to understand, courses are either too easy or too hard

교육 기관: pooja b

2020년 7월 16일

People are falsely giving me wrong marks in the assignment and it keeps getting hard every coming week.

교육 기관: SAURABH R G

2021년 3월 6일

The course was for free when started and while submitting every assignment they as to purchase. Why?

교육 기관: Pratik

2020년 8월 29일

I did not understand a little bit. The professor is contradicting himself and confusing others.

교육 기관: Mertcanfhun

2020년 5월 31일

Vague English and Overwhelmed Quiz questions while just giving one perpective to look :/