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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
1,222개의 평가
293개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

필터링 기준:

마케팅 분석의 291개 리뷰 중 251~275

교육 기관: Ojiaku C

Sep 01, 2017

Great and tasking lectures. The package was worth it.

교육 기관: Kalyani S

Dec 03, 2019

Very helpful in every way. Had great time learning!

교육 기관: Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.

교육 기관: Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

교육 기관: Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

교육 기관: Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

교육 기관: Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

교육 기관: Avaneesh k

Apr 28, 2019

More content would be more beneficial.

교육 기관: Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

교육 기관: Hemanth R K

Feb 06, 2019

A good course on marketing analytics

교육 기관: Arnab G

Jun 08, 2018

nice course explained in simple way

교육 기관: Abhinav M

Oct 25, 2018

The concepts were well explained.

교육 기관: pranay c

Jan 13, 2016

Good Topics and learnt the unkwon

교육 기관: Syed M M G

Jan 22, 2016

Material could be more detailed.

교육 기관: Aparna K

Feb 05, 2016

A perfect practical package!

교육 기관: Sagar H V

Jan 09, 2019

Enjoyed the course.

교육 기관: Jorge P

Jan 04, 2017

Excellent teacher

교육 기관: Luis H M R S

Aug 27, 2018

Good Course.

교육 기관: robinmourik

Nov 21, 2019

good one

교육 기관: KRITIKA G

Nov 06, 2017

It covers basics of marketing analytics and not a very advanced level. For advanced levels you may want to look at other courses on MA. The professor is good and helps gain understanding of the topic succinctly . It is good to start with but advanced knowledge will be required to better understand the topic.

교육 기관: Naomi F G

Nov 17, 2017

Explanations were quite difficult to follow and exams contained questions that weren't explained properly during the videos. Questions should be in line with examples of the video classes and I felt some of them were more complicated.

교육 기관: Pengkai X

Mar 25, 2019

The course provides good background information about marketing and basic analytics methods. But there are not many examples in each module and not enough mathematical explanation for each calculation.

교육 기관: Shubham D

Sep 09, 2017

Some areas are very easy whereas some areas are very difficult. There is no alignment in the syllabus. Can look over the issue.

교육 기관: Sharron D

Mar 24, 2016

Very good information a little confusion with the regression it's like doing algebra but I like the course.

교육 기관: siddhant g

Sep 30, 2019

very basic coverage of all the topic, i was expecting some in depth knowledge for the price i have paid