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버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,009개의 평가
1,721개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰

2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,719개 리뷰 중 326~350

교육 기관: Aswath S

2021년 8월 30일

It gave me a comprehensive picture of how Analytics plays a crucial role in measuring the success of marketing campaigns. Fun learning this course.

교육 기관: Mohammad P

2020년 10월 3일

nice course it has been. I have learned a lot. thanks to coursera to offer such good opportunities for me and a verified certification which I get.

교육 기관: Abayomi H L

2020년 6월 3일

It was a very illuminating course. The lectures, quizzes, tests and assignments also stretched my thinking.

I am more than impressed by the content.

교육 기관: Rifqi W L

2020년 5월 22일

Very insightful, great peer graded assignment to develop new skills by learner perspectives. all the materials explained in easy way to understand.

교육 기관: Amey R

2020년 4월 29일

Prof. Raj explained the course topics in a fun and interactive way. I thank the University of Virginia and Coursera for coming up with this course.

교육 기관: Max B

2020년 5월 4일

An engaging course that provides technical insights without getting too into the weeds. Would highly recommend. The professor makes learning easy.

교육 기관: Sam L

2020년 11월 29일

It is very helpful, for me, who don't have any branding or marketing background, is it very good coruse, easy to understand, thank you very much.

교육 기관: Bernardo I d S M

2020년 8월 26일

Professor Raj is a great teacher! He combines both clear explanations and motivation (with the squash and the vegetables). Thank you very much!!!

교육 기관: shaham k

2020년 7월 15일

A very useful course for marketing analytics. Raj sir offers a great time to share his knowledge in this field and this course helped me a lot

교육 기관: Hsu M N

2020년 4월 29일

I am a beginner to marketing and from this course ,I have learnt more about marketing analytics and I am very interested and thanks to professor.

교육 기관: Jayant P

2021년 12월 12일

Excellent explanation by the professor. Course content is useful and every effort has been made to make it of practical use to the participants.

교육 기관: Anand R P

2020년 4월 21일

Really a great course. Learned a lot about marketing analytics. A must do to understand about the brand and how marketing campaign is analysed.

교육 기관: ABHIRON B

2020년 4월 15일

Gives you a landscape overview of the marketing analytics process. A good kick starter to your journey ahead in the field of marketing analytics

교육 기관: Mayank D

2020년 4월 6일

It was a very well designed course. If anyone wants to delve into Marketing Analytics, this is a course that one should be opting as a beginner.

교육 기관: Khizir A

2020년 7월 3일

It’s very interesting and learnable course to me. Also the learning and assessment methods are good. Presentation of course materials are good.

교육 기관: AMIT K

2020년 6월 22일

This course gives very useful insights into how the market trends work and how can we learn from the market experiments and brand architecture.

교육 기관: Raj P

2020년 7월 30일

5 Stars for the Squash and the optimistic and cheery Instructor. Thanks to the Professor Rajkumar. Await a follow up course for a deeper dive!

교육 기관: Sreejith M

2020년 5월 10일

I would like to thanks Rajkumar sir. It was an excellent course. It was like an eyeopener for me. Once again thanks for the wonderful course.

교육 기관: Ketan R

2020년 9월 14일

The best course and The Faculty. I have received many insights through this course and its really a game-changer for me. Thank you Coursera.

교육 기관: DEVINA D P

2020년 6월 18일

This course is super helpful for newbie like me. Thank you so much for sharing your knowledge. May your life can be more and more impactful.

교육 기관: Sumuncharee

2020년 5월 15일

This course is very useful. If you want to learn something new or something in marketing, I really suggest this course. Love ti, thanks! :-)

교육 기관: Ashutosh s

2020년 5월 5일

I really loved this course by raj sir. I will definitely watch all the modules again. thanks sir!!! looking for advanced level of the same.

교육 기관: Juan D P O

2020년 6월 16일

It's a very complete course, i liked the way it starts with the basics of everything so no one gets lost in the development of the course.

교육 기관: AL N V

2020년 5월 22일

Great for people that has seen marketing in action or curious about what is marketing and what are all the different element in marketing.

교육 기관: DR. S J

2020년 6월 27일

its a course which takes you slowly into the world of the marketing analytics and a wonderful instructor who teaches with ease . Must do