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버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,113개의 평가
1,753개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

필터링 기준:

마케팅 분석의 1,751개 리뷰 중 451~475

교육 기관: 陈逸林

2022년 4월 19일

a good introduction of marketing analytics to beginners

the content regarding marketing experiment is interesting

교육 기관: Snigdha B

2020년 6월 18일

Loved the course! Loved the during-lecture pop up questions too! The practise quizzes indeed gave good practise!

교육 기관: PRANAY

2020년 6월 7일

Thank your sir.. I really learnt so many things for 1st time in my life. Never knew how all these things worked.

교육 기관: Miskat A A

2020년 5월 7일

This is a very insightful course for business graduates. I have learnt a lot of new topics and loved this couse.

교육 기관: Sanjay L

2020년 6월 22일

Concepts are very well explained, the design of course is very sound. Real life examples are intact accurately.

교육 기관: Uttkarsh

2020년 4월 22일

Amazing course by Professor Raj. Provides intuitive insights into the interesting world of Marketing Analytics.

교육 기관: Melissa M

2019년 9월 6일

This was a great course. I learned a lot about how to determine CLV, regression models, brand equity and more.

교육 기관: Bhavya S

2020년 4월 17일

The course was very interactive and I felt that was the best part. Besides, the case studies were really good.

교육 기관: Hemant J

2019년 8월 18일

It was a great time. I learnt alot new stuff and got to understand how to implement these stuff in real world.

교육 기관: Nikhil M

2020년 8월 14일

I thoroughly enjoyed the course and my this course has made me more keen about marketing analytics.

Thank you!

교육 기관: SUKANTA S

2020년 6월 22일


But I feel We need practice more and more to execute this knowledge in marketing applications.

교육 기관: Hua W H

2020년 5월 19일

Marketing mix, classification, ROI, modeling. The instructor is good and the assignments are worth your time!

교육 기관: Dipesh B

2020년 7월 12일

Highly technical. Use this course if you are at least 5-6 years into marketing for the best learning output.

교육 기관: Atarah B

2020년 6월 16일

Raj made learning fun. I appreciated the various case studies, which helped me put the theory into practice.

교육 기관: Avinash P

2020년 6월 14일

Very informative and thorough. We are constantly giver exercises to really understand each concept in depth.

교육 기관: Bishakh J

2020년 6월 1일

I have learnt a lot of new things and I prefer every student to go through this course to gain something new

교육 기관: Jaydip

2020년 4월 14일

This is a brilliant course and I would happily recommend to anyone who is interested in marketing analytics.

교육 기관: Sunay K

2020년 7월 28일

It's a very well developed course. Relevant topics. Good pedagogy and expert interviews as well at the end.

교육 기관: Varun D

2020년 5월 26일

Simple course with actionable insights for students to apply marketing analytics in their everyday practice

교육 기관: Bharath S

2020년 5월 13일

Great course. I feel like content could be refreshed a bit but very valuable points and a valuable learning

교육 기관: Umar F A

2017년 1월 11일

Its a must take course for who ever interest in marketing analytics. The lecture and contents are too good.

교육 기관: Kyle C

2021년 12월 1일

Excellent course material - engaging, challenging, and informative. I used both projects in my daily work.


2020년 7월 15일

This course help me a lot understood marketing analytics and also help to found possibility's of marketing

교육 기관: Ng J Y

2020년 6월 8일

Great course! Good exposure and not too much to take in as someone who has little experience in marketing.

교육 기관: Yuduan L

2016년 3월 30일

Very useful and practical....just a bit difficult for entry-level learner, For example, M-net model .Dupon