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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,134개의 평가

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,760개 리뷰 중 601~625

교육 기관: Dogukan S

2020년 8월 3일

It was a really fun experience and I definitely learned a lot. God bless you all!

교육 기관: sakhar p

2020년 7월 29일

This course really help me , Now i have great knowledge about marketing analytics

교육 기관: DIANA B

2020년 6월 13일

Great course, detailed explanations and good examples for a better understanding!

교육 기관: Parshva J

2020년 5월 25일

brilliant, compact and learnt a lot despire being from an engineering background!

교육 기관: Sonal M

2016년 6월 23일

A very good course with an excellent Professor who teaches step by step properly.

교육 기관: Shubham K

2021년 6월 9일

It was quite informative and up to date according to current market requirements

교육 기관: AMISHA S

2020년 11월 23일

This course is designed very well and it is very helpful full skill enhancement.

교육 기관: Matanat M

2020년 10월 27일

thanks for everything!! I am grateful to you for every information you taught me

교육 기관: Rima M

2020년 10월 21일

I love this course, and also the Subject was so well explained by Raj. Thankyou.

교육 기관: Sultan G

2020년 5월 21일



교육 기관: Bharat P

2021년 10월 14일

excellent explanation of theories coupled with real corporate world experiences

교육 기관: Sweta P

2020년 7월 18일

Very informative with a touch to all essential area. Good course for beginners.

교육 기관: Mutiara M

2020년 6월 24일

The instructor keeps the material interesting to learn. Definitely recommended.

교육 기관: Jagadhambal C

2020년 4월 28일

Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn

교육 기관: Sunil R

2020년 4월 12일

Wonderful Course all the models cover are useful in marketing analytics carrier

교육 기관: Sam R

2017년 9월 19일

Very good course with several actionable items for anyone working in marketing.

교육 기관: Emiliano A

2022년 1월 20일

Great content, especially for beginners in analytics, and marketing analytics.

교육 기관: S S

2021년 8월 26일

Very Good Program with good discussion on various Analytical concepts. Thanks.

교육 기관: Mohit G

2020년 7월 8일

Great content and teaching sytle. Live examples help you relate to the course.

교육 기관: Maddie O

2020년 5월 29일

Much more challenging than I anticipated, but I am glad to have stuck with it!

교육 기관: Vito A

2020년 4월 24일

Great course and give me applicable theory. Fully recommended for this course.

교육 기관: Ankit k s

2020년 4월 10일

it was a great experience to do a course of marketing analytics from Coursera.

교육 기관: Kitcha I

2018년 8월 28일

Very practical learning course, very dedicated instructor, highly recommended.

교육 기관: JE S

2022년 3월 5일

The course is very helpful especially to us Business Administration graduate.

교육 기관: Jazil N K

2020년 9월 25일

Got to acquire great skills, just enjoyed to have this to my Technical skills