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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,339 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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701 - 725 of 1,810 Reviews for Marketing Analytics

By 杨星玉

Feb 7, 2016

My first course at Coursera, it's wonderful and exactly what I need.

By Milla G T

Jun 30, 2022

maravilhoso! dificil pra quem nao é da area mas muito gratificante!

By Sally

Sep 23, 2021

Practical, useful analytical tools for various marketing scenarios

By Ying C

Sep 5, 2021

its easy to understand and follow, and i like the way of question !

By Dineshwar A

Aug 9, 2021

Explained all the concepts clearly and gave examples for everything

By YANYU W

Oct 26, 2020

I learned the marketing process, marketing experiment, CLV is great

By Imee E

Oct 25, 2020

very helpful, I learned a lot from this course, thank you very much

By Uzair F

Aug 30, 2020

Loved the course structure and its relevance in the practical life.

By Albert C O

Jul 6, 2020

Interesting and not tedious course.

A good introduction to the topic

By vaishnavi m

Jun 27, 2020

Very nice lecture delivery and all concepts related to MA is clear

By Subhranil D

May 31, 2020

Excellent course - the way Raj explained the concepts were amazing.

By Veronika Z

May 2, 2020

A lot of very useful information and set at a good pace. Thank you!

By Dyana P

May 2, 2020

I had earned great knowledge and super experience from this course.

By yamini b

Sep 12, 2019

The course gave me a broader view of looking marketing in every way

By 洪一舟

Sep 2, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

By Jihane B

Sep 30, 2020

Thank you so much ! I learnt a lot. It was beyond my expectations.

By Catherine R M

Aug 13, 2020

Great professor , truly blessed individual with an art of teaching

By Tisha C

Jul 24, 2020

this cource is very nice . i really enjoy study style of coursera.

By Syed M A

Jul 10, 2020

I REALLY ENJOYED THE COURSE IT WAS FUN LEARNING AND I LOVE IT !!!!

By Ishita P

Jun 2, 2020

Instructor is very good, plus short videos make course easy going.

By Soman P

May 31, 2020

Very relevant to current times and well explained by Professor Raj

By Kasmi T N

May 13, 2020

This is a great course and very grateful to learn a lot of things.

By Aanchal B

May 8, 2020

Excellent Course! I learned a lot! We had an amazing professor too

By Monisha s

Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

By Abdul w

Feb 11, 2021

I would rate highest because the instructor is very knowledgeable