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버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,131개의 평가
1,757개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

필터링 기준:

마케팅 분석의 1,755개 리뷰 중 1526~1550

교육 기관: SUHANI M

2020년 4월 13일

Really enjoyed the practical examples that the prof took us through the course.

교육 기관: Anand S

2020년 4월 28일

Learnt a lot on Marketing Analytics and will try to implement it in real world

교육 기관: Uwe T

2021년 4월 9일

Content still does not suit my needs

Still want to unenroll, does not work :-(

교육 기관: Marianna F

2020년 5월 16일

I liked the course but I don't suggest it for a marketer at a beginner level.

교육 기관: Nayan R B

2020년 4월 22일

The course is a basic yet powerful course to understand Marketing Analytics

교육 기관: Ha T T

2017년 12월 1일

Good for someone who is in the very beginning stage of Marketing Analytics.

교육 기관: Sahil G

2018년 6월 18일

Should include more practical examples. Overall it was a great experience.

교육 기관: Devansh M

2022년 3월 17일

course was good but the things, technical methods could be in more detail

교육 기관: Tajamul I

2020년 5월 23일

A quick journey through the world of Marketing Analytics. Nicely designed

교육 기관: Manikant J

2020년 4월 18일

Well explained. The study material provided is brief and informational.

교육 기관: 刘海硕

2019년 9월 1일

this course is really helpful for those who study marketing first time.

교육 기관: Ram S

2017년 4월 25일

I liked this course very much. Best part of this course was assignment.

교육 기관: RAJA A

2020년 8월 21일

i have a concentration of teacher face and voice and also undestand

교육 기관: Anurag D

2020년 7월 14일

Lot more expected in regression analysis. Rest contents were great.

교육 기관: Ralitsa T

2019년 6월 7일

I would suggest supporting the new terminology with more examples.

교육 기관: Shreeya S

2020년 6월 11일

course is fine but the sums can be discussed in a more better way

교육 기관: Muhammad S Z

2019년 6월 30일

Said course is a good starter to for learning Marketing Analytics

교육 기관: Rhea M

2020년 8월 20일

It was an absolutely wonderful course. Too many things to learn.

교육 기관: Connie N L K

2020년 10월 1일

I enjoyed this course and would definitely recommend to others.

교육 기관: Bilal A

2020년 4월 24일

excellent approach to tracking marketing campaigns' performance

교육 기관: saurav b

2020년 5월 7일

The course is really amazing and the teacher is also very good

교육 기관: Kaival R

2020년 4월 16일

The concepts explained are good. But it could've been better.

교육 기관: Dedi N

2020년 5월 30일

would be better if i get hands-on practice on the regression

교육 기관: akinyiga o

2020년 5월 24일

Really nice course and worth the time and stress to complete

교육 기관: CHANDAN K

2019년 8월 23일

the course structure is but it should be more collaborative.