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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
1,244개의 평가
299개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

필터링 기준:

마케팅 분석의 298개 리뷰 중 151~175

교육 기관: suman s j

Nov 02, 2017

Thank you so much for such an amazing course!!

교육 기관: Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

교육 기관: Chintu B

Oct 12, 2016

Very good insights into contemporary business

교육 기관: dhruv k s

Feb 22, 2020

One of the most amazing courses on Coursera!

교육 기관: Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

교육 기관: karthik P

Jun 03, 2019

Best Course to learn Marketing Analytics...

교육 기관: PRADYUMNA R

Mar 08, 2019

Great learning experience and good exposure

교육 기관: Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.

교육 기관: Marc A

Jan 03, 2020

Awesome course, enjoyable and challenging.

교육 기관: Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

교육 기관: Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

교육 기관: Inderjeet S N

Dec 07, 2016

very well structured and executed course

교육 기관: Khaled

Jan 16, 2016

Simple, clear and add great value to me

교육 기관: Daniel P M S R

Sep 25, 2019

Great course with meaningful knowledge

교육 기관: Mindru D

Jun 28, 2016

Very well defined and good materials!

교육 기관: Deleted A

Dec 02, 2019

Informative lectures. Cool Lecturer.

교육 기관: Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

교육 기관: Reza Z

Dec 04, 2015

thank you for your fantastic course

교육 기관: faycal a

Mar 21, 2020

it has been a great opportunity

교육 기관: Ji, C

Aug 05, 2018

Great examples from real life!

교육 기관: david g

Oct 01, 2016

great basic work to grow upon

교육 기관: Diego D

Dec 13, 2019

Very very very very useful!

교육 기관: Robin d

Jan 12, 2017

Great course for beginners.

교육 기관: Aakash D

Sep 13, 2019

It was a great experience

교육 기관: Vishwajit S

Jul 22, 2019

BEST COURSE FOR MARKETING