강좌 소개
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.
This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources.
You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing.
Thanks,
Raj
Professor of Business Administration at Darden
최상위 리뷰
AG
2020년 5월 10일
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
SW
2020년 5월 7일
This was a good and challenging course. It really gave me the basic foundations of marketing.
It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
필터링 기준:
마케팅 분석의 1,756개 리뷰 중 1751~1756
교육 기관: bouthayna m
•2018년 12월 7일
pourquoi les quiz sont payés
교육 기관: Kanhaiya P
•2020년 6월 24일
course is too advanve
Yes
교육 기관: Thierry L
•2020년 10월 6일
Cannot unsubscribe !
교육 기관: Suyash P
•2018년 3월 6일
sucks
교육 기관: Serina
•2020년 10월 24일
nono
교육 기관: katty t
•2021년 1월 16일
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