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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,339 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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776 - 800 of 1,811 Reviews for Marketing Analytics

By Ellen d B

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May 13, 2023

Important topics explained very clearly in bite sized items

By Nidhi M

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Sep 5, 2022

Do join the course who wants to learn and upskill. Amazing.

By Baharuddin Y A R

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Jul 3, 2020

its practical, I can use it for my business in real world..

By Kamila D

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May 29, 2020

Thank you Raj! It's such a great course! I learned so much!

By Celestine W

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May 25, 2020

Absolutely amazing. So well constructed and I learnt a lot.

By Santa Y G

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May 17, 2020

Interesting, I learned full part about marketing. Thank you

By Shady S N

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May 3, 2020

wonderful material i have learned a lot , thank you so much

By Mai O

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Mar 20, 2020

Outstanding class! Loved the professor and learned so much!

By Surya N

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Jun 10, 2019

Excellent course and very good explanation of the concepts.

By B19EE021_ N K

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Jul 8, 2021

much things i gain about business ideas and their analysis

By SANDIPAN G

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Feb 3, 2021

very helpful good course and necessary to learn for market

By Rishabh V

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Aug 29, 2020

As a marketing aspirant, I learned a lot from this course.

By Maverick S (

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Aug 4, 2020

Great course, the instructor's explaination is very clear.

By Dibyanshu U

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May 10, 2020

The instructor made it very easy to understand the concept

By Samrat U

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Oct 22, 2019

The course was exceptionally good. Really helped me a lot!

By Maria D

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Dec 28, 2016

This is one realy heplful courese for marketing analytics.

By Dilip P

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Aug 21, 2022

One of the best content for Basics of Marketing Analytics

By Nyana V

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Jul 28, 2020

Great course, really grateful for the fantastic teaching!

By Disha T

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Jun 15, 2020

Amazing course! Quite informative and it's designed well.

By arun k S

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Jun 13, 2020

This course was much helpful to understand many concepts.

By BHAMIDIPATI S

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May 27, 2020

very excellent teaching with examples and guest lectures.

By Vedant P

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May 2, 2020

One of the best investment done amid the lockdown period.

By Pranjal

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Apr 21, 2020

Amazing course, really got to learn a lot of new things!!

By Carlos R

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Jan 12, 2017

Goos course, more detail in the exercises good the great.

By Devjit S

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Jan 29, 2016

I am starting to love this course . Extremely resourceful