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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4,925개의 평가
1,433개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

필터링 기준:

마케팅 분석의 1,428개 리뷰 중 1301~1325

교육 기관: Hazrat M

Jul 27, 2020

Very good course and instructore

교육 기관: smriti s

Jun 04, 2020

the course is good for beginners

교육 기관: Syed M M G

Jan 22, 2016

Material could be more detailed.

교육 기관: Dr. G G

Jul 19, 2020

Good and Interesting Course....

교육 기관: Prachi B

Jun 25, 2020

good explanation in the videos.

교육 기관: Jayshree R

May 29, 2020

A really very intuitive course.

교육 기관: Aman T

Jul 06, 2020






교육 기관: Adib A A

Jul 02, 2020

Very informative, very useful.

교육 기관: rajat b

Apr 30, 2020

Amazing Course for a Beginner.

교육 기관: Lanie T

Jun 28, 2020

very helpful I learned a lot.

교육 기관: Aparna K

Feb 05, 2016

A perfect practical package!

교육 기관: NIRAV V

May 15, 2020

nice details & good content

교육 기관: Md. A R N

Aug 22, 2020

Very well designed course.

교육 기관: R M k

Jun 24, 2020

good course,Learned a lot

교육 기관: ADARSH

Jun 01, 2020

thank you for this course

교육 기관: Paramveer S B

Jun 30, 2020

thanks for your support.

교육 기관: Abhiman S

May 29, 2020

Tedious but interesting.

교육 기관: Santosh B

May 15, 2020

thnks for ur support sir

교육 기관: S A

May 31, 2020


Good intersting course

교육 기관: Devkant K

May 09, 2020

Very Interesting Course

교육 기관: Jayesh b

Apr 20, 2020

Where is my certificate

교육 기관: DEVYANI R

May 12, 2020


교육 기관: Anku P

May 06, 2020

Great starter course!

교육 기관: Sagar H V

Jan 09, 2019

Enjoyed the course.

교육 기관: Sinan T

Sep 02, 2020

good one for sure