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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
1,256개의 평가
300개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

필터링 기준:

마케팅 분석의 305개 리뷰 중 126~150

교육 기관: Farshid N

Jul 06, 2018

Organized, easy to understand, smooth flow, well-thought through.

교육 기관: Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

교육 기관: Daruri V S K

Aug 01, 2018

Made Marketing Analytics simple straight forward and interesting

교육 기관: Nguyen B V

Jul 15, 2017

it is one of the best online courses I have ever participated in

교육 기관: Imteyaz A

Nov 11, 2016

Great course with various aspects of analytics used in marketing

교육 기관: Iraklis P

Nov 17, 2016

Lots of valuable information, very well structured & presented.

교육 기관: Dhaval K B

Sep 10, 2019

A great course to start understanding the basics of analytics.

교육 기관: Juan C I

Mar 23, 2017

It is a very clear and easy to learn course. 100% recommended.

교육 기관: sara

Sep 30, 2017

Rich methodology and detail interpretation, highly recommend~

교육 기관: Salma B

Aug 03, 2017

It's great course and it focuse on the real life situations.

교육 기관: Mai O

Mar 20, 2020

Outstanding class! Loved the professor and learned so much!

교육 기관: Surya N

Jun 10, 2019

Excellent course and very good explanation of the concepts.

교육 기관: Samrat U

Oct 22, 2019

The course was exceptionally good. Really helped me a lot!

교육 기관: Maria D

Dec 28, 2016

This is one realy heplful courese for marketing analytics.

교육 기관: carlos r

Jan 12, 2017

Goos course, more detail in the exercises good the great.

교육 기관: Devjit S

Jan 30, 2016

I am starting to love this course . Extremely resourceful

교육 기관: gajraj s p

Apr 30, 2019

VERY USEFUL COURSE FOR MARKETING AND SALRS PROFESSINALS.

교육 기관: Ramya K

Mar 13, 2016

Informative and well laid out. Interesting case studies.

교육 기관: Vivek R

Dec 23, 2018

course is awesome and got a lot of interesting things

교육 기관: Montserrat R

Jul 25, 2017

Great teacher, information, lectures, and resources.

교육 기관: Durairaju K

Oct 17, 2016

Great time and learning's i had during this period

교육 기관: Gauri S B

Aug 27, 2019

this course was very helpful for my future journey

교육 기관: Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

교육 기관: Amritpaul S

Jan 24, 2016

Amazing course. But buying certificate is not good

교육 기관: Lin M

Dec 04, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....