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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
1,173개의 평가
285개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

필터링 기준:

마케팅 분석의 281개 리뷰 중 151~175

교육 기관: Khaled

Jan 16, 2016

Simple, clear and add great value to me

교육 기관: Daniel S R

Sep 25, 2019

Great course with meaningful knowledge

교육 기관: Mindru D

Jun 28, 2016

Very well defined and good materials!

교육 기관: Deleted A

Dec 02, 2019

Informative lectures. Cool Lecturer.

교육 기관: Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

교육 기관: Reza Z

Dec 04, 2015

thank you for your fantastic course

교육 기관: Ji, C

Aug 05, 2018

Great examples from real life!

교육 기관: david g

Oct 01, 2016

great basic work to grow upon

교육 기관: Diego D

Dec 13, 2019

Very very very very useful!

교육 기관: Robin d

Jan 12, 2017

Great course for beginners.

교육 기관: Aakash D

Sep 13, 2019

It was a great experience

교육 기관: Vishwajit S

Jul 22, 2019

BEST COURSE FOR MARKETING

교육 기관: Salah e o

Jan 15, 2018

Useful courses thank you.

교육 기관: Rakesh S

Jun 08, 2016

very Informative Course !

교육 기관: Venkata N K R

Feb 24, 2016

Realistic and Practical

교육 기관: Sal S S

Jul 27, 2017

Perfect starter pack.

교육 기관: Arun K R

Sep 18, 2016

Exceptional course.

교육 기관: Tulasi B

Sep 30, 2018

Best learning ever

교육 기관: Sejan R C

Apr 21, 2018

I love this course

교육 기관: Olia P

Mar 18, 2018

Excellent course!!

교육 기관: Gonzalo E M

May 30, 2018

excellent course

교육 기관: Surabhi S

Nov 18, 2017

excellent course

교육 기관: Dr. P K

Apr 02, 2017

Excellent Course

교육 기관: saurabh m

Aug 16, 2017

Awesome Course!

교육 기관: Kavya R

Apr 25, 2017

Great Course :)