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가 이 강좌를 통해 확실한 경력상 이점을 얻음

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다음 특화 과정의 5개 강좌 중 5번째 강좌:
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일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 17시간 필요
영어
자막: 영어, 한국어

귀하가 습득할 기술

Customer AnalyticsStrategic ManagementData AnalysisBusiness Analytics

학습자 경력 결과

27%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

31%

가 이 강좌를 통해 확실한 경력상 이점을 얻음

21%

가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 5번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 17시간 필요
영어
자막: 영어, 한국어

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펜실베이니아 대학교 로고

펜실베이니아 대학교

강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 1시간 필요

Module 1: Capstone Project Topic - The Problem of Adblocking

완료하는 데 1시간 필요
6 개의 읽기 자료
6개의 읽기 자료
Start Here! Project Description: Business Analytics Capstone10m
GYF Company Profile10m
The Importance of Mobile Advertising10m
Further Exploration into Online Advertising Response Models10m
How Internet Ads Work10m
Project Template10m
완료하는 데 4시간 필요

Module 2: Defining the Problem

완료하는 데 4시간 필요
8개 동영상 (총 53분), 5 개의 읽기 자료, 1 개의 테스트
8개의 동영상
Descriptive Data Collection (Customer Analytics)6m
Passive Data Collection (Customer Analytics)4m
Beyond Period 2 (Customer Analytics)10m
Causality 1 (People Analytics)5m
Causality 2 (People Analytics)6m
Reverse Causality (People Analytics)4m
Causal Data Collection and Summary (Customer Analytics)8m
5개의 읽기 자료
Definition of the Adblocking Problem10m
Whiting Out the Ads, but at What Cost?10m
Apple's Support of Adblocking10m
Why Adblockers Are Spurring a New Technology Arms Race10m
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem10m
2

2

완료하는 데 4시간 필요

Module 3: Your Strategy

완료하는 데 4시간 필요
7개 동영상 (총 56분), 3 개의 읽기 자료, 1 개의 테스트
7개의 동영상
Finding Persistence: Regression to the Mean (People Analytics)11m
Extrapolating from Small Samples (People Analytics)5m
The Wisdom of Crowds: Signal Independence (People Analytics)5m
Process vs. Outcome (People Analytics)7m
Hiring 1 (People Analytics)8m
Hiring 2 (People Analytics)9m
3개의 읽기 자료
Does Your Strategy Need a Strategy?10m
How Advertisers Can Beat Adblockers10m
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy10m
3

3

완료하는 데 6시간 필요

Module 4: Effects of Your Strategy/Measuring these Effects

완료하는 데 6시간 필요
8개 동영상 (총 182분), 4 개의 읽기 자료, 1 개의 테스트
8개의 동영상
How to Build an Optimization Model (Operations Analytics)16m
Optimizing with Solver (Operations Analytics)31m
Simulating Uncertain Outcomes in Excel (Operations Analytics)24m
Decision Trees (Operations Analytics)26m
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)14m
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)16m
Incorporating Analysis Results in Financial Models (Accounting Analytics)14m
4개의 읽기 자료
Resources for Thinking About Effects and Outcomes10m
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy10m
Application Exercise 3 Spreadsheet10m
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy10m
4

4

완료하는 데 3시간 필요

Module 5: Final Project Submission

완료하는 데 3시간 필요
3개 동영상 (총 38분)
3개의 동영상
Radically New Data Sets in Marketing (Customer Analytics)7m
Analytics Applied: Kohl's, Netflix, AmEx and more (Customer Analytics)18m

검토

BUSINESS ANALYTICS CAPSTONE의 최상위 리뷰

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비즈니스 분석 특화 과정 정보

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
비즈니스 분석

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