About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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일정에 따라 마감일을 재설정합니다.

완료하는 데 약 6시간 필요

권장: 7 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Social NetworkViral MarketingMarketingMarketing Strategy

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 6시간 필요

권장: 7 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

What Makes Ideas Sticky?

In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You'll explore the science behind why some things become popular while others fail. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Finally, you'll learn how to make any idea more memorable, whether it’s a pitch to your boss or a lesson you want students to remember.

...
8 videos (Total 39 min), 1 quiz
8개의 동영상
Contagious: How Things Catch On6m
Making Messages Stick3m
Simple4m
Unexpected6m
Concrete5m
Credible5m
Emotional Stories6m
1개 연습문제
Attributes of Stickiness Quiz20m
2
완료하는 데 1시간 필요

How Social Influence Shapes Behavior

In this module, you'll examine how social influence shapes everything people do: from the products we buy and candidates we vote for to the food we like and careers we pursue. You’ll learn how people use others to help them make choices and how companies leverage this power to shape the products and services we use. You'll discover when people are more likely to conform or do the same thing as others, and when they are more likely to diverge or do something different. At the end of this module, you'll understand how to avoid being influenced by others and how to use influence to make yourself more successful.

...
5 videos (Total 31 min), 1 quiz
5개의 동영상
Normative Influence5m
Using Social Influence to Increase Success8m
When Social Influence is Anti-Social5m
Conformity or Divergence?3m
1개 연습문제
Theories and Practice of Social Persuasion Quiz20m
3
완료하는 데 1시간 필요

The Power of Word of Mouth

This module will teach you about the power of word of mouth. You’ll learn why word of mouth, or person to person communication, is 10 times as effective as traditional advertising. Further, you’ll discover why some products or ideas get talked about more than others. Why some online content goes viral or some things get more buzz. You’ll learn the six key STEPPS that drive people to share, and how by understanding those drivers, you can make anything more contagious.

...
8 videos (Total 53 min), 1 quiz
8개의 동영상
Why Word of Mouth Matters6m
Social Currency8m
Triggers6m
Emotion8m
Public4m
Practical Value4m
Stories9m
1개 연습문제
Strategies for Effective Referrals Quiz20m
4
완료하는 데 1시간 필요

Social Networks

In this module, you'll learn what social networks are, and how they shape the spread of information and influence. How the patterns of social ties between people determine what we do, and what catches on. How people we’ve never even met can influence our tastes and preferences. You’ll learn about how strong and weak ties help get people jobs, and whether to concentrate or spread out marketing resources when launching a new product. By the end of this module, you'll not only be able to analyze the success of popular products, ideas, and services, but also apply these insights to make your own stuff more likely to catch on.

...
6 videos (Total 23 min), 1 quiz
6개의 동영상
What are Social Networks?6m
How Networks Shape the Spread of Information5m
Sprinkler vs. Waterfall Strategies3m
Social Ties and Active Sharing5m
Course Conclusion52
1개 연습문제
Understanding Social Networking Behavior Quiz20m
4.7
870개의 리뷰Chevron Right

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이 강좌를 수료한 후 새로운 경력 시작하기

31%

이 강좌를 통해 확실한 경력상 이점 얻기

Viral Marketing and How to Craft Contagious Content의 최상위 리뷰

대학: MLAug 22nd 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

대학: RCDec 21st 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

강사

Avatar

Jonah Berger

Associate Professor of Marketing
The Wharton School

펜실베이니아 대학교 정보

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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