About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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일정에 따라 마감일을 재설정합니다.

완료하는 데 약 6시간 필요

권장: 8 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Cost–Benefit AnalysisPlanningAdvertising CampaignCrowdfunding

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 6시간 필요

권장: 8 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Module 1

This module was designed to give you a deep understanding of what crowdfunding is and what it does. You’ll learn the definition of crowdfunding, compare the two most prevalent types—equity and reward-based—and understand how crowdfunding is different from other approaches to raising capital. You’ll explore critical components of crowdfunding, and discover the importance of community and social networks in a successful crowdfunding campaign. By the end of this module, you’ll gain a better understanding of how crowdfunding works, and use your power of social connections to ensure success for your campaign.

...
3 videos (Total 32 min), 1 reading, 1 quiz
1개의 읽기 자료
Module 1 Lecture Slides10m
1개 연습문제
Module 1 Quiz20m
2
완료하는 데 1시간 필요

Module 2

In this module, you’ll explore how to prepare for a successful campaign, including how much time you should expect to spend and how much money you should seek to raise. By looking at the different types of rewards and reward levels, you’ll be able to weigh the benefits and costs of reward types for your campaign, and find the right balance that will work for your budget. Then you’ll learn about both successful strategies and common pitfalls in preparing for your crowdfunding campaign, such as the use of helpers or consultants. By the end of this module, you’ll have built effective strategies for preparing and budgeting your crowdfunding campaign, and be able to tackle any issue that your campaign might face in achieving its goal.

...
4 videos (Total 39 min), 1 reading, 1 quiz
1개의 읽기 자료
Module 2 Lecture Slides10m
1개 연습문제
Module 2 Quiz20m
3
완료하는 데 1시간 필요

Module 3

This module was designed to help you develop and manage a live crowdfunding effort, from pitching your idea to ensuring long-term success. By discussing examples of both high-quality and low-quality pitches, you’ll learn what makes messages memorable and be able to craft an effective pitch for your campaign. You’ll assess the differing benefits of showing prototypes and teaser trailers, and explore some of the biggest challenges that entrepreneurs have faced when delivering their projects and how to avoid them. By the end of this module, you’ll be able to employ a toolbox of approaches to craft a convincing pitch, and be prepared with the best solution to any situation.

...
4 videos (Total 39 min), 1 reading, 1 quiz
1개의 읽기 자료
Module 3 Lecture Slides10m
1개 연습문제
Module 3 Quiz20m
4
완료하는 데 1시간 필요

Module 4

In this module, you’ll examine some of the science behind crowdfunding, including how crowds think, and how fraud and failure is spotted. By looking at examples of studies done on collective thinking and decision-making, you’ll learn about Linus’ Law and how the crowd exerts rational criteria when determining which campaigns are fraudulent or worthy of support. You’ll gain a better understanding of your backers and better leverage their influence to bring success to your own campaign. You’ll explore who is successful in crowdfunding campaigns, and the experience of women to see the value of sharing common ground with your backers. By the end of this module, you’ll have a deeper understanding of the components for success in crowdfunding campaigns, and be able to leverage them to successfully fund your startup or other ventures.

...
5 videos (Total 55 min), 1 reading, 1 quiz
5개의 동영상
Crowdfunding for Startups8m
Interview with Antina Lee19m
1개의 읽기 자료
Module 4 Lecture Slides10m
1개 연습문제
Module 4 Quiz20m
4.6
32개의 리뷰Chevron Right

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14%

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크라우드 펀딩의 최상위 리뷰

대학: AHDec 9th 2017

Great course to get the nuts and bolts of crowd funding, info about leading crowdfunding platforms, how to avoid pitfalls during the campaigns.

대학: TROct 6th 2018

Highly recommended for anyone that wants to use crowdfunding to get capital for their idea or product. The delivery model is priceless!..

강사

Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

펜실베이니아 대학교 정보

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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