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펜실베이니아 대학교의 Introduction to Marketing 학습자 리뷰 및 피드백

11,603개의 평가
2,258개의 리뷰

강좌 소개

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰


2021년 4월 29일

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2017년 6월 8일

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

필터링 기준:

Introduction to Marketing의 2,236개 리뷰 중 151~175

교육 기관: Kaylyn V

2020년 5월 15일

The professors were fantastic. Barbara Kahn was so organized that it made me gasp in excitement to see her reappear in the last segment. So happy to have taken this, really couldn't have asked for better (although, I have little to compare it to as I did not focus on studying business in college). Well done.

교육 기관: Wang Y

2020년 2월 24일

the logic of the course especially in week 1 is so clear and help me figure out the connections/ differences between the marketing concepts I knew ( which could be confusing). A very good course for start-ups and also for marketers to review the basic and fundamental knowledges to support us for future work.

교육 기관: Kenneth W

2020년 4월 29일

A refreshing learning experience with the professors providing up-to-date and relevant insights in modern day marketing. I wish there is a way to review your answers after every assessment. Right now, you an only view what you got right or wrong. U can review the other answers if you get the question wrong.

교육 기관: Panjanan W

2020년 4월 18일

Thank you so much for this valued course.

I don't have any knowledge or experience in Marketing field at all.

After finished course, I have some of marketing knowledge and it is interesting.

I would like to recommend this course if you just start to learn about marketing.

Keep going and have fun with lessons!

교육 기관: Prashansa T

2018년 4월 23일

Systematic and informative sessions by all of the three professors. The examples and graphs helped catch the insights and crux of the topics in a better way. Being an engineer, diving into the marketing world just got easier with this course. All thanks to the professors and Coursera for this platform.

교육 기관: Aditya A

2018년 5월 3일

In summary a must have course for some one seeking to develop a new business or trying to expand the business.The course will help you develop the eye for details of generally ignored but critical components which play a significant role in defining your business.It was an amazing learning experience.

교육 기관: Lydia L

2020년 8월 1일

It was a wonderful experience to do the course and got to know the insights of Marketing Brand Values. All the 3 professors were too Good and explained very well in detail. I have benefited from the course and I will surely be using my learnings in my practical life and work place. Thank you 🙏🙏🙏

교육 기관: 杨旭

2017년 10월 26일

As a student who has no knowledge about marketing or business, this is a very good start to get a glimpse of the business world. There are new concepts and ideas to help you understand the stories behind brands and customers, to undertand why they do this and that. Good start for beginner. Thanks.

교육 기관: Christopher D

2017년 7월 4일

Excellent course. I would make the material a little less academic to due the "no prior business experience" required parameter. Many people from high school, or lower level education may want to take this course, but may find the course exceedingly difficult due to the complexity of some studies.

교육 기관: LIYANA B M Y

2020년 12월 10일

I finished the course faster than I originally scheduled because I enjoyed the lessons a lot. The way the lessons have been designed is great for someone very new to marketing like myself. There are many key points that I have picked up that I can immediately apply to my current projects at work.

교육 기관: Aditi P

2020년 4월 22일

This course is an extensive learning of marketing strategies from basic techniques. I have learnt various ways I have actually been drawn into buying something! The course has many surprising facts which we never really do think about. I am sure this will surely help me in accelerating my career.

교육 기관: Sam D

2015년 12월 6일

Great intro to Marketing concepts. This class does a nice job of concisely presenting the basics of Marketing, using real-world examples and connecting the ideas to practical applications. As a non-business major with very minimal experience, I found this to be hugely informative and accessible.

교육 기관: Matei M

2020년 5월 4일

I appreciate that the modules are updated.

I have seen a difference and up to date examples, versus first time when I started this course 2 years ago. It is very important these days not to have those old examples.

BTW: maybe you replace Toys R Us, as I believe is not such a good example anymore

교육 기관: Gautam K A

2017년 7월 8일

This was my first course on Marketing. It was great experience, learning new concepts of real world marketing. Moreover, the course was very well explained by faculties. I will recommend such courses to my friends too who are looking to find their career in Marketing. Lastly,Thank you coursera.

교육 기관: Philip F Z

2020년 7월 22일

I have been involved various forms of marketing/sales for over 50 years, but wanted to examine the real underpinnings of the discipline. It has been very interesting and informative and will be very helpful in rolling out our natural medicine products in the coming months.

Time very well spent.

교육 기관: Mikael A

2019년 3월 29일

Extremely well done with relevant concepts and excellent professors. I suspect some of the statistics have changed since the development of this course due to the explosion of ecommerce, however the overall review of marketing was exceptional. Thank you for the opportunity to take your course!

교육 기관: KRISHNA C S

2020년 7월 31일

Excellent introduction to marketing concepts. Huge thanks to Prof Kahn, Fader and Raju for explaining marketing concepts in a simple and easy to understand way. I am in technical field throughout my career and this course enhanced my perception on marketing and helped me appreciate it more.

교육 기관: 白小白

2020년 2월 9일

Many thanks for Coursera, I learned the fundamental knowledge and principles of marketing, including marketing strategy, branding, pricing, etc.. They are absolutely helpful for my future leaning and working.

It's really awesome meeting the world-leading faculties in Wharton Business School.

교육 기관: Marlenny A

2015년 12월 7일

Es indescriptible como estos profesores tienen el manejo y la capacidad de enseñar de una manera que trasmiten la información de una forma en la que los estudiantes que tienen acceso a este curso puedan entender, enfocarse y absorber todo el conocimiento que estos nos brindan. Es excelente.

교육 기관: Mahmoud m

2022년 4월 7일

Many neglect the theoretical part at the beginning of learning e-marketing, but here I did not find anything boring or excessive in the knowledge that every beginner should learn in this field.. Thank you Coursera for this opportunity and thank you to all teachers. good luck for everbody.

교육 기관: Stevenson O

2020년 5월 11일

Excellent course! I I currently work at an advertising agency as a creative and was looking to boost my marketing knowledge, and this course did just that! A lot of valuable takeaways from this course, highly recommend this course to establish a solid knowledge of marketing fundamentals.

교육 기관: Shivank S

2017년 5월 11일

This was my first online certificate course and it has been a very good learning experience! The professors keep the lectures interesting by supplementing them with real life examples and in-lecture quizzes.

A definite recommendation for anyone who is interested in the field of marketing!

교육 기관: Simin S

2016년 11월 26일

Really Classes! I was learn the Marketing from 0 to the well known, thanks for the Professor's the knowledge, and I will try to learn more about the Marketing, and I also hope more classes in coursera will be present in the website, which can hlep us to improve our skills , thank you!

교육 기관: Henry A

2016년 2월 21일

This is a great introductory course to the different aspects of marketing from some of the worlds best professors. I would highly recommend taking it if you are look to learn about the different aspects of the craft. The material was engaging and fun. I am very happy that I pursued it.

교육 기관: Shradha I

2021년 9월 13일

Really loved this course. All three professors are so knowledgable, that most of the theories are explained with easy to relate examples that helps you understands the basics of Marketing. Branding was my favourite segment and Prof Kahn made the whole section really easy to remember.