Chevron Left
Introduction to Marketing(으)로 돌아가기

펜실베이니아 대학교의 Introduction to Marketing 학습자 리뷰 및 피드백

11,692개의 평가

강좌 소개

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰


2021년 4월 29일

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2015년 12월 10일

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

필터링 기준:

Introduction to Marketing의 2,253개 리뷰 중 2051~2075

교육 기관: Mauro J B

2020년 5월 7일

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

교육 기관: tzach l

2016년 2월 20일

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

교육 기관: Adrian B C B

2020년 5월 1일

We should have summaries of each Week's learnings, other than that great course

교육 기관: Eseosa I

2020년 2월 16일

The calculation aspect was difficult to understand, but in all, it was awesome!

교육 기관: Devarshi

2021년 6월 13일

Please provide the slides of the course. It helps a lot along with the videos.

교육 기관: Sabrina E

2020년 4월 11일

Very complete and easy to follow despite the language barrier and new concepts

교육 기관: Divya G

2019년 9월 19일

Some of the case studies we were introduced to were absent from the syllabus.

교육 기관: Federico E

2018년 9월 7일

Good, but a bit messy in the video organization and needs a bit of an update.

교육 기관: Imanol A

2017년 1월 23일

Some of the lectures were great and innovative, others felt rather out-dated

교육 기관: PLINIO G C

2016년 10월 14일

Exemplos muito associados à cidades estadunidenses. Sem comparações globais.

교육 기관: Aravind P

2015년 12월 12일

High quality content which is explained in a way that anyone can understand.

교육 기관: Cisco J I

2020년 5월 13일

A great, definitive introduction to key concepts in marketing and branding!

교육 기관: Nina S

2018년 5월 21일

Good quality videos with in-video participation prompts to keep you engaged

교육 기관: Marco L

2020년 11월 29일

Interesting, well delivered concepts. I enjoyed studying marketing basics.

교육 기관: Adriana W

2020년 5월 14일

Good guidance into the Introduction to marketing.

Easy to follow analogies.

교육 기관: Sarah J H

2018년 6월 11일

Loved the course but the materials are from 2013 and so could be updated

교육 기관: Collins O B

2017년 6월 23일

Great Course! Got to understand most of the basic concepts in marketing.

교육 기관: huzhanfox

2018년 11월 19일

The lectures are helpful. But no slides download is a bit inconvenient.

교육 기관: Nancy L

2018년 4월 12일

Course content is very up-to date, but not very structured as a whole.

교육 기관: Paul G

2016년 3월 30일

Very informative, but I wish it was a bit longer and more indepth! :)

교육 기관: Kevin S

2021년 5월 6일

This is a pretty high level overview. It is indeed an "Introduction"

교육 기관: Joan M

2019년 7월 15일

Very interesting and informative. I got a lot of ideas for my books.

교육 기관: Qi K

2018년 1월 24일

定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!

교육 기관: Dhruvil K

2016년 7월 2일

The content is very well explained. Must take course for beginners.

교육 기관: Lukshyaraj S

2020년 5월 4일

beautifully explained non detailed course with vivid explanations