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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2051 - 2075 of 2,405 Reviews for Introduction to Marketing

By Karel S

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Mar 28, 2020

I loved the course. The only problem I had was with Week 3, where Profesor Raju felt a bit not-attracted to the topic and he spoke way too much monotone.

Overaly as I mentioned it was fun, dynamic and engaging.

By Andrew H

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Mar 1, 2020

Interesting lectures, with a good amount of content. This feels like a good start on the basics of marketing. The quizzes were well written. Many good examples are given from real world brands and scenarios.

By Tim V

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Jun 3, 2020

Good course but it felt that some course content was missing or barely mentioned. As an example, the last professor mentioned the 5 C's that the first professor should have explained, but that wasn't the case.

By Victoria M M D

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Mar 18, 2018

Really enjoyed this course and I leant a lot. My preferred professor was Professor Khan, she is very good at explaining things. Unfortunately some of the information in Professor Bell's lectures was outdated.

By Anmol T

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Mar 4, 2021

This course provides in-depth details in regards to marketing introduction. This course is very helpful for anyone looking to learn basics of Marketing and will to work in a marketing or sales environment.

By Julieta V

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Apr 30, 2020

It gave an updated review of marketing since I last studied it, like 10 years ago, with clear concepts , very easy to understand and with lots of examples which made better the application of the concept.

By Aleksa V

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Apr 14, 2020

I'm very happy with how this course is set up, specially with how the professors are explaining the things with passion. Only thing which I think it can be better is going into the material more deeply.

By Avnish P

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Mar 31, 2020

A good course for beginners with appropriate information on Branding and other important topics related to it.Using some real life examples and good explanation by all the 3 teachers of Wharton School.

By Andressa O

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Apr 17, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

By Matheus B

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Mar 27, 2019

Overall a good introduction to Marketing. Some inconsistencies with regards to quiz questions and actual subjects treated during the course, so that lost a star :-) Otherwise highly recommended.

By Daniel D

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Aug 9, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

By Prabath B J

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May 8, 2021

This Course I learned about Marketing .

but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.

By Youra A

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Feb 11, 2021

I think the course is great overall, but the length of the videos can be somewhat vary all the time. It wold have been nicer if the theme and the videos are organized more in a consistent way.

By Thanushree k M

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Jul 12, 2020

This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time

By Ana R

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May 4, 2020

Good course, gives a basic but complete perspective on what markets are and how they function. Focuses on a costumer centric approach which is great and the professors have a lot of pedagogy.

By Aliasgar T

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Jun 8, 2016

Very good overview of Marketing. It does get a little bit of drag during some of the longer videos. Otherwise it is very engaging and full of real world scenarios and therefore very relevant.

By Crystal C

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Jan 25, 2016

Great overview of basic marketing concepts and an enticing way to get deeper into the subject. Engaging videos with articulate professors comfortable in front of the camera. Loved Prof. Bell!

By Yixiao W

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Oct 1, 2016

Very helpful introductory marketing course which helps one to understand basic concepts based on concrete cases. It'd be however better if more additional reading materials can be provided.

By Tyler G

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Oct 1, 2018

Content of class is 5 years old. Many of the examples are very dated, etc. Outside of that, the knowledge shared was very insightful and the instructors did an excellent job teaching.

By coty

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Jun 29, 2016

Great class, three professors cover different topics and interact every well, I would like to suggest professors to provide the slides in order for us to make some note basing on it.

By Geetika P

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Aug 24, 2020

The pricing section could include more analytical discussions and graded section. Overall the course was satisfactory though a case study discussion would have given it more weight.

By Kuldeep S M

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Feb 7, 2019

A very helpful and well guided course, but the only thing it lacked is a small hands on project to work on or a peer graded assignment. That will help to understand concepts better!

By Sitie F A

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Feb 19, 2016

Some quiz questions could be improved eg. when asked about 7M's please specify the question (the 7M's of *what* exactly, just to jog back our memory by the time we take the tests).

By Alireza A

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May 6, 2022

The course was carefully designed to give the uninitiated audiance a perfect grasp of the subject. The quizes were fair and all three instructors were excellent. Thanks Coursera!

By Peter W

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Sep 14, 2020

There are a lot of useful contents in this course. The only downside is that one of the instructors can be a bit monotous and week 3 is particulary heavy compared to the other 3.