Chevron Left
Introduction to Marketing(으)로 돌아가기

펜실베이니아 대학교의 Introduction to Marketing 학습자 리뷰 및 피드백

11,511개의 평가
2,233개의 리뷰

강좌 소개

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰


2021년 4월 29일

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2015년 12월 10일

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

필터링 기준:

Introduction to Marketing의 2,212개 리뷰 중 2001~2025

교육 기관: Taylor B

2016년 10월 25일

A good introduction to marketing and easy to understand for someone with no prior experience.

교육 기관: Payal B

2020년 3월 4일

for some topic, we need a basic example which can be easy to relate to.Overall great leaning

교육 기관: Prashath

2016년 3월 17일

Course is very interesting and it made a good listener. Content is very useful in my studies

교육 기관: Daniel B

2021년 10월 28일

There is A LOT of material covered in the third week, so I recommend taking detailed notes.

교육 기관: Ronald G

2018년 2월 20일

As a non business engineer, I found the course and information intriguing and informative.

교육 기관: Francis M

2018년 8월 9일

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera

교육 기관: Jingxia P

2016년 1월 8일

Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!

교육 기관: Awad S

2022년 4월 26일

Its a great intro to some major concepts of marketing, strategy and, customer concepts.

교육 기관: Mike W

2019년 5월 28일

A good overview, however would have been improved by some downloadable overview/notes.

교육 기관: yasir b k

2016년 6월 20일

its a very helpful course specially barbra kahn

i recommend everyone to listen to her

교육 기관: Alexander M

2018년 3월 21일

Content is good, quizzes are written strangely - not the best questions or wording.

교육 기관: 张焱嘉

2015년 12월 31일

As some of the culture is different in China, the course give me a good information

교육 기관: Kavish S

2020년 5월 11일

amazing course, teaches about the basics and each and everything about marketing!

교육 기관: Mauro J B

2020년 5월 7일

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

교육 기관: tzach l

2016년 2월 20일

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

교육 기관: Adrian B C B

2020년 5월 1일

We should have summaries of each Week's learnings, other than that great course

교육 기관: Eseosa I

2020년 2월 16일

The calculation aspect was difficult to understand, but in all, it was awesome!

교육 기관: Devarshi

2021년 6월 13일

Please provide the slides of the course. It helps a lot along with the videos.

교육 기관: Sabrina E

2020년 4월 11일

Very complete and easy to follow despite the language barrier and new concepts

교육 기관: Divya G

2019년 9월 19일

Some of the case studies we were introduced to were absent from the syllabus.

교육 기관: Federico E

2018년 9월 7일

Good, but a bit messy in the video organization and needs a bit of an update.

교육 기관: Imanol A

2017년 1월 23일

Some of the lectures were great and innovative, others felt rather out-dated

교육 기관: PLINIO G C

2016년 10월 14일

Exemplos muito associados à cidades estadunidenses. Sem comparações globais.

교육 기관: Aravind P

2015년 12월 12일

High quality content which is explained in a way that anyone can understand.

교육 기관: Cisco J I

2020년 5월 13일

A great, definitive introduction to key concepts in marketing and branding!