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펜실베이니아 대학교의 Introduction to Marketing 학습자 리뷰 및 피드백

11,506개의 평가
2,232개의 리뷰

강좌 소개

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰


2021년 4월 29일

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2017년 6월 8일

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

필터링 기준:

Introduction to Marketing의 2,210개 리뷰 중 2026~2050

교육 기관: Adriana W

2020년 5월 14일

Good guidance into the Introduction to marketing.

Easy to follow analogies.

교육 기관: Sarah J H

2018년 6월 11일

Loved the course but the materials are from 2013 and so could be updated

교육 기관: Collins O B

2017년 6월 23일

Great Course! Got to understand most of the basic concepts in marketing.

교육 기관: huzhanfox

2018년 11월 19일

The lectures are helpful. But no slides download is a bit inconvenient.

교육 기관: Nancy L

2018년 4월 12일

Course content is very up-to date, but not very structured as a whole.

교육 기관: Paul G

2016년 3월 30일

Very informative, but I wish it was a bit longer and more indepth! :)

교육 기관: Kevin S

2021년 5월 6일

This is a pretty high level overview. It is indeed an "Introduction"

교육 기관: Joan M

2019년 7월 15일

Very interesting and informative. I got a lot of ideas for my books.

교육 기관: Qi K

2018년 1월 24일

定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!

교육 기관: Dhruvil K

2016년 7월 2일

The content is very well explained. Must take course for beginners.

교육 기관: Lukshyaraj S

2020년 5월 4일

beautifully explained non detailed course with vivid explanations

교육 기관: Cherag B

2019년 3월 31일

The test had a few very specific questions - but overall great !

교육 기관: Malende S

2017년 12월 11일

some quizzes where quite difficult but learnt a lot from course

교육 기관: rebecca

2019년 9월 12일

Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.

교육 기관: Kat

2017년 8월 25일

Overall great information and easily understood presentations.

교육 기관: Sarah E

2017년 6월 5일

Could have used more examples to drive home conceptual points.

교육 기관: Abhishek M

2015년 12월 28일

The course is good and it covers various aspects of marketing.

교육 기관: Yoshi F T

2019년 3월 7일

It has been possible to learn a basic framework of Marketing.

교육 기관: Nicholas J N

2022년 1월 14일

Kind of boring but very informative and obviously important

교육 기관: Deleted A

2021년 1월 3일

Material was well-presented and concepts clearly explained.

교육 기관: Matilda M

2018년 7월 29일

Great overview, easy to understand without prior knowledge.

교육 기관: Lauren R

2020년 7월 30일

Examples could get refreshed, otherwise great instruction.

교육 기관: Tanchanok C

2020년 4월 25일

It’s really useful. I’m happy to be part of this course.

교육 기관: shikhar p

2019년 4월 22일

good quality ,great insights for people new to marketing

교육 기관: Josh S

2018년 6월 29일

It's a succinct course in basic principles or marketing.