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Introduction to Marketing(으)로 돌아가기

펜실베이니아 대학교의 Introduction to Marketing 학습자 리뷰 및 피드백

11,511개의 평가
2,233개의 리뷰

강좌 소개

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰


2021년 4월 29일

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2015년 12월 10일

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

필터링 기준:

Introduction to Marketing의 2,210개 리뷰 중 2051~2075

교육 기관: Carlos E P

2016년 3월 28일

Simple but updated course and easy to follow. Thank you!

교육 기관: Gerard O

2020년 4월 27일

Slightly confusing at times, but extremely educational.

교육 기관: Sarah A

2020년 2월 22일

A great course it was interesting and i had so much fun

교육 기관: BrandKarma

2018년 4월 22일

Good for newbie like me. More acknowledge for everyone.

교육 기관: Yuliya C

2019년 2월 27일

interesting course, but some information was outdated.

교육 기관: Pradeep J

2016년 2월 21일

An excellent course that is original and contemporary.

교육 기관: VidDoxx

2017년 3월 12일

awesome but make sure that the lectures are readeable

교육 기관: Ashley E

2020년 5월 17일

it was a bit of a challenge but I made it thank god.

교육 기관: Bhaskar A V

2020년 4월 24일

Course is good to understand marketing fundamentals.

교육 기관: Nienke T

2017년 8월 4일

Interesting material and entertaining professors!

교육 기관: Houari B

2016년 12월 20일

I have learnt a lot from this course, thank you.

교육 기관: Adam T

2016년 4월 2일

The explanation is clear and easy to understand.

교육 기관: Patricio A

2017년 8월 24일

No pdf presentations to accompany the videos!!

교육 기관: Valeria E

2020년 11월 25일

Professors Raju part was kind of less active

교육 기관: RAJA M N

2019년 12월 26일

It is really a perfect course for beginners

교육 기관: Lee W B I

2016년 3월 21일

Good teaching and use of relevant examples.

교육 기관: Mark A U

2016년 2월 9일

very informative course. I Highly recommen

교육 기관: Matteo S

2018년 3월 16일

great awesome incredible. Loved prof Kahn.


2020년 4월 1일

Good course with a touch of practicality.

교육 기관: GURU C E

2018년 10월 28일

Please update the course latest examples.

교육 기관: Blair E S

2019년 9월 26일

Fun, interactive and thorough. Thank you

교육 기관: Deleted A

2016년 4월 18일

I learnt so much to benefit my business!

교육 기관: Mohammed L

2021년 5월 10일

professional professors , thank you lot

교육 기관: Kadiatou B

2020년 10월 4일

Module 3 was too long, should be split.

교육 기관: Ntsako F N

2016년 7월 13일

Very insightful and interesting course.