2021년 4월 29일
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
2015년 12월 10일
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
교육 기관: Alice G•
2020년 3월 21일
I value week 2 course most. Week 4 and 5 are too simple for Master students. If this course would provide slides, reading materials and explanation of quiz, it will be better.
I feel inconvenient to guess the correct answer when I chose the wrong option. There is no explanation or correct answer after quiz.
Still, thank for providing this class for beginners.
교육 기관: michael N•
2020년 7월 20일
I found that listening to pro Kahn was easier than note taking because the text from her lecture wasnt always correct; a bit of stuttering and waffling made it hard to re-read my notes. pro fader was the best; he was concise and coherent. Pro Raju made me fall asleep a few times. found his lectures pretty boring. Long winded powerpoint presentations.
교육 기관: Marice•
2018년 10월 27일
Info was clear enough for beginners without any business foundation. However, the videos seemed to be shot at 2013, which was a bit too outdated. Nowadays we have social marketing, A.I. etc.. Would love to see if Coursera could do an update, and would love to attend professors' class again if they are talking about A.I. Marketing. (laugh)
교육 기관: Joonik K•
2018년 4월 8일
I was expecting a lecture with a tight and well-defined course, but I had a feeling that the many different ideas presented weren't closely related with each other, giving a feeling of disorganization.
However, I still was able to learn the primary and important pricples of marketing, and I still would recommend this lecture to a friend.
교육 기관: Lutz E•
2016년 6월 3일
Has some very interesting topics. If you don't know anything about marketing in the beginning, you won't after this course either. If you already had a good marketing course in the past, this one might be a worthwhile addition. Like the other Wharton business foundation courses severely shortened compared to the initial installments.
교육 기관: Kelsey K•
2021년 9월 13일
Overall, the ideas discussed were very helpful. However, a lot of the content, especially in week 3, was not beginner friendly and there was too much crammed into the week. Also, the slides/videos could be more organized. Week 2 did an excellent job at this,
교육 기관: Nimish S•
2016년 7월 21일
A good introductory course especially if completing the business foundations series. But if not, this course delves to deep into new(almost cutting edge and original) practices in marketing while totally omiting conventional methods
교육 기관: Nikita P•
2017년 9월 24일
Nice course to get some introductory information about marketing. However, the course emphasizes too much on branding, which is probably not the most essential part of marketing to be covered in such an overview course.
교육 기관: Raymond J C•
2022년 3월 2일
It's good to hear from multiple professors but the there wasn't enough depth or breath of materials. I know this won't be anywhere near a full-blown MBA course but come on. More depth and breath please!
교육 기관: Baylee M•
2018년 4월 24일
Course was interesting and informative. However, intermittent questions and quizzes did not always match content. Also, the professors would often reference previous things that were not taught.
교육 기관: Kayla P•
2021년 9월 5일
I found the info in the lectures to be valuable, but it would have been helpful if the course had reading material available as well. Not all the transcripts captured the lectures very well.
교육 기관: Ahmed A A•
2021년 8월 4일
It was really a good course where I have learnt a lot.
but the course was too long to finish in 1 month and week 3 was just long
please try to reduce the number of lessons in eek three and 4
교육 기관: Beatriz M•
2020년 5월 12일
The course could offer more applied exercises and examples (e.g., business cases). I liked the content but I don't feel I'm ready to practice it because of that.
교육 기관: Wade R•
2017년 6월 26일
Very good content, well- presented, but I wish they had more detailed instructions on creating digital ad marketing campaigns for various types of startups.
교육 기관: Alex K•
2019년 3월 6일
I bit outdated by this point, though many concepts are still relevant. would like to see case studies and working examples updated beyond 2014.
교육 기관: Jesús A G S•
2022년 1월 5일
Very insightful course with very interesting ideas, but a little monotonous at times... By the way, I have learned a lot from these teachers!
교육 기관: Kelly S•
2019년 10월 3일
Good basics to marketing. Learned a lot I can use as a budding Entrepreneur! Materials and especially examples are outdated by 5 years.
교육 기관: Rachelle K•
2020년 9월 23일
Interesting course! I did find it a bit dry at times though and hard to absorb. The quiz questions were also a bit hard to understand.
교육 기관: Ali A•
2019년 8월 7일
Lectures are great, but transcription is not very much helpful, it is better off to have a PDF file that is written on the topic.
교육 기관: Ricardo R•
2020년 6월 9일
Na descrição da especialização em Fundamentos de negócios estava descrito que a havia a legenda em português (Brasil) e não há
교육 기관: Akarsh M•
2020년 5월 16일
I would have really preferred if the lectures came with the slides to make it less cumbersome. All in all a good course
교육 기관: Nicole D•
2019년 7월 17일
It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!
교육 기관: Guido T•
2016년 1월 21일
Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.
교육 기관: William J•
2015년 12월 12일
Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.
교육 기관: Lai W K L•
2020년 6월 8일
The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.