About this Course
최근 조회 3,943

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 8시간 필요

권장: 9 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 8시간 필요

권장: 9 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Module 1

In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project....
4 videos (Total 48 min), 2 readings, 1 quiz
4개의 동영상
Describing the Social Problem7m
Idea Generation and Advisory Board17m
Segmentation for Social Enterprises: Part 115m
2개의 읽기 자료
Recommended Reading: The Social Entrepreneur's Playbook10m
Module 1 - Lecture Slides10m
1개 연습문제
Module 1 Quiz20m
2
완료하는 데 1시간 필요

Module 2

This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution....
4 videos (Total 40 min), 1 reading, 1 quiz
4개의 동영상
Understanding the Beneficiary13m
Screen-In & Screen-Out Criteria7m
Describing the Solution6m
1개의 읽기 자료
Module 2 - Lecture Slides10m
1개 연습문제
Module 2 Quiz16m
3
완료하는 데 1시간 필요

Module 3

In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise....
4 videos (Total 47 min), 1 reading, 1 quiz
4개의 동영상
Framing and Scoping the Venture17m
Operations Realities8m
Cost Table9m
1개의 읽기 자료
Module 3 - Lecture Slides10m
1개 연습문제
Module 3 Quiz20m
4
완료하는 데 1시간 필요

Module 4

This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures....
4 videos (Total 46 min), 2 readings, 1 quiz
4개의 동영상
Test of Concept Plausibility12m
Stakeholder Analysis17m
Conclusion & Next Steps4m
2개의 읽기 자료
Module 4 - Lecture Slides10m
Survey for those who have completed the Specialization10m
1개 연습문제
Module 4 Quiz20m
4.6
20개의 리뷰Chevron Right

최상위 리뷰

대학: DGDec 16th 2018

A class that introduces solid theoretical and practical tools to prepare for a social venture. Would recommend without a doubt.

대학: CBJun 27th 2018

This course is exactly what i needed. It is well explained and the case studies given are very good.

강사

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James D. Thompson

Director, Wharton Social Entrepreneurship Program
Entrepreneurship
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Ian "Mac" MacMillan

Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management

펜실베이니아 대학교 정보

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Business Strategies for A Better World 전문 분야 정보

You’re not just interested in making money. You’re interested in making a difference in the world too. Set your career and your business on the road to success by learning evidence-based strategies to achieve sustainable social impact: profits with purpose. This specialization was designed to give you the tools and strategies you need to create measurable social impact around the world – whether your impact goal is to create jobs, to reduce malnutrition, or to increase access to environmentally-friendly and affordable housing, or to make a positive difference in some other way. In these four courses taught by acclaimed Wharton professors, you’ll learn how to apply effective business strategies to real-world problems through a deep understanding of the global practices and trends shaping the world today. By the end of this Specialization, you’ll be able to: ● Lead, invest and make business decisions for social impact ● Analyze information about global trends to make more informed strategic business decisions ● Understand the role of corruption in societies so you can make better business decisions ● Develop, launch, test, and scale entrepreneurship projects which have high-potential of significant positive social impact...
Business Strategies for A Better World

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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