About this Course
최근 조회 44,624

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 13시간 필요

권장: 4 weeks of study, 1-3 hours/week...

영어

자막: 영어, 아랍어

귀하가 습득할 기술

GrammarCommunicationBusiness WritingWriting

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 13시간 필요

권장: 4 weeks of study, 1-3 hours/week...

영어

자막: 영어, 아랍어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Building Great Business Writing

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!

...
13 videos (Total 49 min), 3 readings, 4 quizzes
13개의 동영상
What's So Great About the Capstone?3m
What is Good Writing?2m
Be the Windowpane3m
Waste No Time2m
Don't Sound Smart; Be Smart4m
Own Your Ideas3m
Everyone Needs an Editor; or, the Story of My Failure5m
Who are you?3m
Appearance Matters3m
Looking Your Best4m
Dave Gives Pointers: Type is the Message5m
Success!2m
3개의 읽기 자료
A Few Important Points About This Course5m
Why Johnny Can't Write and Employers Are Mad10m
You Can Never Be a Worse Writer Than I Was10m
4개 연습문제
Simplifying Sentences6m
Edit out the Wishy-Washy6m
Improve Memos with Design Elements4m
Writing Principles and Design20m
2
완료하는 데 2시간 필요

The Formula for Writing Success

Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three.

...
9 videos (Total 40 min), 2 readings, 4 quizzes
9개의 동영상
Great Writers Are Great Revisers2m
The Organizational Scaffold You Need for Everything4m
Quentin, William, and Dave Brainstorm the Memo4m
Bonus Video: The Basics of Greatness6m
A Blank Page: Facing the Void6m
Say it: The Body Paragraphs6m
Building Out the Scaffold4m
The Conclusion Concludes1m
2개의 읽기 자료
Have No Fear of English as a Second Language10m
New York Times: "What Corporate America Can't Build: A Sentence"5m
4개 연습문제
The Elements of the Scaffold6m
Compare Openings6m
Starting with the Most Important Point6m
Practicing the Scaffold15m
3
완료하는 데 7시간 필요

Crafting Powerful Writing

In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing.

...
15 videos (Total 51 min), 14 quizzes
15개의 동영상
The First Paragraph Roadmap5m
Signposting with Topic Sentences4m
William on Voicing Writing: How Does it Sound?2m
Writing a Paragraph4m
Revising a Paragraph4m
The Conclusion Concludes (Reprise)1m
Does Good Grammar Matter?2m
Grammar Blast: I vs. Me3m
Grammar Blast: Mangled Modifiers5m
Grammar Blast: Serial or Oxford Comma2m
Grammar Blast: Pronoun Problems3m
Grammar Blast: Apostrophe Abuse3m
Grammar Blast: Your, You're, Their, They're, There2m
Grammar Blast: That vs. Which2m
12개 연습문제
What Goes in the First Paragraph?6m
Writing Strong Topic Sentences6m
Critique These Conclusions6m
I vs. Me6m
Fix These Modifiers6m
Serial Comma Practice6m
Pronoun Placement6m
Apostrophe Practice6m
Your vs. You're, There vs. Their vs. They're: Test Your Skill!6m
That vs. Which6m
Rubric Training Quiz20m
Rubric Training Quiz20m
4
완료하는 데 3시간 필요

Activate Your Voice!

So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work.

...
15 videos (Total 50 min), 1 reading, 8 quizzes
15개의 동영상
Check Your Scaffold1m
Keep It Simple4m
Brevity is the Soul of Wit5m
Dave on How Logo Design Reflects Brevity and Clarity5m
Always be Specific; Avoid Generalities and Jargon5m
The Power of Active Voice5m
Limit Crutch Verbs2m
Cut Prepositional Phrases2m
Don't Repeat Words1m
Always Proofread45
A Word on Email3m
Long Documents, in Brief2m
In Conclusion4m
Time to Design: Dave Takes the Memo1m
1개의 읽기 자료
Credits3m
8개 연습문제
Simplify Sentences6m
Edit Out Generalities and Jargon6m
Identify Passive Voice6m
Change from Passive to Active6m
Remove "to be" and "to have"6m
Edit out Prepositional Phrases6m
Finding Repeated Words6m
Final Editing Quiz25m
4.8
299개의 리뷰Chevron Right

27%

이 강좌를 수료한 후 새로운 경력 시작하기

24%

이 강좌를 통해 확실한 경력상 이점 얻기

11%

급여 인상 또는 승진하기

최상위 리뷰

대학: YSJun 12th 2017

It was an exceptional course with lots to take away from. It taught basic building blocks of business writing and then built upon it which provided a great way to self learn the content of the course.

대학: JSJan 10th 2018

Even if English is your first language, this course was a great refresher of how to apply writing skills to email and business documents. I would recommend to anyone looking to sharpen their skills.

강사

Avatar

Dr. Quentin McAndrew

Instructor
Department of English, University of Colorado Boulder

콜로라도 대학교 볼더 캠퍼스 정보

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies....

Effective Communication: Writing, Design, and Presentation 전문 분야 정보

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do. What our students say: "A life-changing specialization." "Simple yet powerful rules." "Essential for everyone."...
Effective Communication: Writing, Design, and Presentation

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • A word processing program, like Microsoft Word, will be helpful for completing this course.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.