简介 Introduction

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4.8(84개의 평가)
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    13 ratings
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Nov 24, 2016

I've know many skills in competition with many true cases. Thanks!

LD

Feb 16, 2016

very useful course. And thank for professor's clear instruction.

수업에서
维护顾客群 Maintaining your Customer Base
本模块中,我们将研究有助于维护客户群的策略。为此,我们将采用分析的方法,以帮助我们了解客户转向竞争对手的点以及竞争对手为获得我们的客户所愿意花费金钱的数量。基于这种了解,我们将得出有助于我们战略性地锁定客户的适用策略。采用该策略时需谨记,客户也可能采取他们自己的策略以避免被锁定,而且我们的竞争对手将寻求使用一些策略来挖走我们的客户。

강사:

  • Tobias Kretschmer

    Tobias Kretschmer

    Professor

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