In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
Web Marketing - Segmentation
배우게 될 기술
Data Analysis, Business Analysis, Business Analytics, Business Process
검토
JH
Jun 14, 2018
I very much enjoyed this course, which helped me build the knowledge foundation of business metrics and other basics. The capstone is very helpful for me to have a taste of business case analytics.
JJ
Feb 27, 2017
It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.
Welcome! This week we’re going to go deeper into the critically-important metrics for web marketing - metrics every type of business needs to understand in order to survive. We’ll dive into the 'vertical' market of financial services - where digital companies are threatening to take away the market from traditional 'brick-and- mortar' companies.By the end of this week, you will be able to: Identify critical business metrics for all companies engaged in web-based marketing; and identify critical business metrics for financial services companies. You’ll find additional website links that expand some of the course materials covered in this week’s video lectures.
강사:
Daniel Egger
Executive in Residence and Director, Center for Quantitative Modeling
Jana Schaich Borg
Assistant Research Professor
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