Hi there, welcome to the Communicate with Impact course. My name is Lawrence. My name is Arabella. Join us as we explore the art and science of persuasive communications. You will have fun. You'll cry. You'll laugh. But more importantly, you'll learn. Learn you must because being able to communicate persuasively is crucial in the 21st century. You see, we're now living in a world when management by command and control no longer works. You can't yell and scream at people who work for you nor can you force them to do what you want them to. Even if you have a good idea you still need to sell it. What's the point of having a brilliant idea if you can't persuade others of its merit. So whether you're an entrepreneur, a manager or a CEO your success depends upon your ability to persuade others and to coach them to come over to your way of thinking. Ultimately to inspire them into action. So, in the coming weeks this is what you learn: week one; the necessary art of persuasion. Understanding what matters to your audience. Week two; telling your story. Developing a dramatic narrative. Week three; connecting with people, developing authenticity, and building rapport. Week four; talk the talk; creating impressions and guiding influential conversations. Week five; painful truth; dealing with objections and overcoming resistance. Week six; winning over hearts and minds. How to pitch a brilliant idea. At the end of this course, you'll be able to critically evaluate a range of theories on persuasive communications. Apply different strategies to build rapport with others, overcome resistance and find acceptance. Develop skills to interpret audience motivation and influence the way they think, feel to support your ideas. So buckle up and enjoy the ride. We'll see you. On the other side.