In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
Introduction
Loading...
배우게 될 기술
Strategic Management, Game Theory, Competition (Economics), Strategic Thinking
검토
OO
Jul 23, 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
FF
Oct 31, 2019
Sir I thank you wholeheartedly, you taught me in such a good way. And I was very happy to do this course. And I thank Corsera for giving me the opportunity to do this course for free.
수업에서
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
강사:
Tobias Kretschmer
Professor
Coursera 카탈로그 살펴보기
무료로 참여해 맞춤화된 추천, 업데이트 및 제안을 받아보세요.
Coursera provides universal access to the world’s best education,
partnering with top universities and organizations to offer courses online.
© 2019 Coursera Inc. All rights reserved.
