Identifying Customer Needs through Lead Users

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강의 계획서 보기

검토

4.4(74개의 평가)
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    62.16%
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    24.32%
  • 3 stars
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    2.70%
  • 1 star
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RK
2020년 10월 16일

The course is good and nicely explained the ways and means to capture Customers Insights and development new products.

BM
2020년 3월 4일

Great course , I really enjoy every session and was very interactive .Thank you coursera

수업에서
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

강사:

  • Placeholder

    William Qualls

    Professor Emeritus of Marketing

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