Introduction: Evaluating Advertising Effectiveness

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강의 계획표 보기

배우게 될 기술

Marketing, Marketing Mix Modeling, Data Analysis, Linear Regression, Marketing Plan

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4.7개(40개 평가)

  • 5 stars
    80%
  • 4 stars
    15%
  • 3 stars
    2.50%
  • 1 star
    2.50%

수업에서

Evaluating Advertising Effectiveness

In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.

강사:

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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