Managing Customer Equity

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4.3(44개의 평가)
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수업에서
Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

강사:

  • David Schweidel

    David Schweidel

    Associate Professor of Marketing

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