[SOUND] As we approach the end of this course, one of the many things you may have realized is that IoT has a long way to go before everything about it matures. There are challenges at all fronts, be it at the vendor or consumer level. There is so much hype around it, but is it warranted? In 2016, a poll from the Acquity group found that 87% of its respondents had never heard of IoT. Believe it or not, that is not a bad thing, the success of IoT is not dependent on consumers consciously embracing it, it needs to be unobtrusive. Already, numerous things we interact with on a regular basis are connected, yet the connections and solutions that enable services we enjoy in many ways are invisible to us. Think about a Fitbit, when you first put it on your wrist you might think about it for a little while, but after a few minutes you go about your day without even thinking about it. Unless of course you want to check how many steps you've taken. You have read about the connected car, your car today is already benefiting from IoT without you realizing it. Remote diagnostic and maintenance capabilities allow for you to spend more time on the road and less in the shop. If there are potential issues, then the car proactively contacts the repair shop, and you are contacted about making an appointment. In certain cities and neighborhoods, IoT is improving the quality of life through safety and efficiency. Connected traffic lights reduce gridlocks, and smart meters allow for better distribution in monitoring of critical resources. Even retailers are enjoying the benefits of IoT by utilizing real time analytics to better serve consumers. Imagine how annoyed you would be if you go to a vending machine only to find that it does not have any of your favorite sodas left. IoT enables vending machines to automatically send notifications before an item runs out. This allows for efficient inventory management, and reduces waste. We have discussed at length the various business challenges that are presented by IoT. For example, there are certain concerns about the ability to enable customer privacy and property rights, managing vast amounts of data, and meeting customer needs and expectations. There may even be a concern about an over-reliance on technology. That aside, think about some of its benefits, it offers convenience, optimization, and efficiency. Personally, if you want to adopt it, then you have to measure its benefits against its potential cost. It is easy to get lost in all the information that is out there about IoT. Don't be too surprised if what you think you know about it today is not true tomorrow. This whole area is very much evolving. [SOUND]