Philosophy is, is a lot about clear ideas, good definitions, et cetera. So we need, we need to go one step further. Probably you notice so far, I spoke about new ideals, but you have different types of new ideals. So, let's click on the new idea button and we will immediately understand three completely different types of new idea. The first one is when you find something that was before. Newton certainly found the law of gravity, but it was before Copernicus found the new law, the sun in the center, and the planets around. Suddenly, it was a big bang in his head, but no impact on the solar system. It was before. So, a new idea can be a sudden explanation of something very old, and this is mostly science. An expert, a scientist explained and suddenly have new ideas as a byproduct, new explanation. In a different, world, different area, Champollion. Champollion and I think I have an example here. He understood how Egyptians were writing at, at that time. It was highly complicated because people were convinced the hieroglyphs were either videogram or ideogram. Symbols or images, and people were prisoners of this or logic. Either or. Champollion broke the or logic, and said why couldn't we have ands, and he was right. Hieroglyphs are made of images and symbols. And symbols. And that's how he found, he understood the, the Egyptian's writing, but those are discoveries. To discover is when you find something new, of a problem which is old. This is mostly about science. You have a completely different kind of findings. When you find something that simply can be, like I'm from Belgium, Dada Tintin, the character, Herge found it, it was a beautiful idea, but it was not a necessity. This is called creation, and probably, there, you find mostly artists. The Fifth Symphony of Beethoven, the [FOREIGN], or I think I have an example of the, Eiffel Tower. The Eiffel Tower probably the, suddenly this engineer had an idea. Wow I'm going to do this. Beautiful and I don't judge, but the Eiffel Tower was just a possibility. You can imagine the world without, without the Eiffel Tower, and this is a new, this is creation. Creation. Business is not a bit, a little bit concerned by discovery and by creation. A little bit. But, most of the business is about a third type of new ideas. To find something that is not, so it's not a discovery, but that must be, so it's not a creation. And this is called invention, and I have a picture here of the mouse. We saw during the, the fourth video, I think, I spoke about the mouse, but the mouse is an invention. It's the third category of new ideas. Not a discovery, not a creation, an invention. In my experience in the business for many, many years, shows that invention is the challenge of a business, of a company. How can we find something, how can we find something that is not, but that will come, and of course, in market economy, how can we find it before the competitor? That's the, that's the rule of the game. And so the new idea in my, in probably the way I'm going to use it in the next lectures, I will focus on inventions only, because inventions are really the challenge of, of the business. But I have now a visual just to, to summarize what I said. I will not go into too many details, you can read, but you'll see a lot of difference. Not the way the intellectual property is protected. You have some other example, la pyramide du louvre, was definitely a creation, and the, the iPod is definitely an invention, you can, you can add many, many, many examples, but now we've reached the end of this first lecture, and we have done a lot, you remember? Change is a must. Two types of change, you need to change twice. Creativity, innovation on one side and on the other. You have, we forgot about innovation. Focus on creativity. We realized the two steps, the two strokes of the brain. You need the two brain, not at the same time. Then, now we have just click on the new idea button, you have see different, so we have done a lot. And invention is in the heart, and the heart of the whole, of course, here. Invention, and now you understand what it is. Invention is mostly about reorganizing perception. Let's take another famous example, the steam machine. The steam machine. What is strange? Everything was there. Steam existed. Wheel existed. Wood existed. Steel existed. Everything but, what happened in the inventors mind? Suddenly, the reorganization of the perception, and this is to me an excellent definition of invention. We will be back on that in the next, in the next lectures. The next one will be, how do we think? How do we think? Of course, this lecture number one was mostly about change. I'll be back on the same topic with a different angle. Different point of view, it's how do we think. Creative thinking is a subset of something more global, which is thinking, and we need to follow Bacon, Francis Bacon, I just talked of ten minutes ago. We have to obey the laws of thinking, and so we need a deep dive in the thinking process, and that's going to be lecture number two.
